For those not familiar with the term, Cost Per Action (CPA) is an affiliate marketing method that has been around for quite some time. It was popularized by the Pay Per Click (PPC) movement that began in the late 1990s. Cost Per Action (CPA) is a type of affiliate marketing in which advertisers only pay for an action or acquisition to be undertaken. Acquisitions may range from single clicks to registrations, to completing offers and applications, to installations and downloads based on the terms of the agreement.
The main benefit of CPA marketing over more traditional forms of online marketing, such as pay-per-click, is that no upfront cost is required. In fact, most affiliate programs provide a very high level of commission incentives to new recruits. Additionally, affiliate marketing programs often offer ongoing compensation and perks to their top performers. Affiliate marketing programs also require little or no startup capital and often require little or no follow up. A high level of commitment and competence are also generally expected of affiliates, many of whom start their careers by participating in CPA networks and earning their first paychecks as affiliate marketers.
Affiliate networks have become a very important part of commerce due to the rapid growth of online shopping, and the increasing number of ecommerce stores. Affiliate networks allow affiliates to benefit from increased exposure, and the ability to generate a larger cash flow. In addition, CPA networks have streamlined the affiliate marketing process, allowing affiliates to focus on generating leads and prospects, while the networks take care of the day to day management of their affiliate accounts.
For affiliates, joining a CPA network provides several advantages. The biggest advantage is being able to promote directly to CPA publishers. This gives affiliate marketers the ability to build relationships with high quality publishers at a low cost. The majority of publishers offer CPA networks to their members, so it is very cost effective for affiliates to refer others to the publisher. In addition, when referring others to the network, the affiliate is providing advertising credits, which can be converted into sales revenue.
In order to join a network, an affiliate marketer will typically have to pay a fee to join. However, the amount of money paid to join these networks is minimal compared to the amount of money they can potentially earn. Some of the top CPA networks are listed below. Note that all of the names mentioned above are among the most popular affiliate networks in existence.
Traffic Trading: One of the most popular affiliate networks, Tnt is a multi million dollar company that has made millions of dollars for its members. Tnt offers a unique concept to affiliate marketing. Members get started by promoting one of their products to interested customers. Members are then rewarded for the targeted traffic they drive to the merchant's website.
Commission Junction: Commission Junction was co-founded by Brad Callen and John Kirby. These two individuals have had decades of experience in both internet marketing and personal finance. It is not an outrageous sum for $30 a month to become an affiliate manager with Commission Junction. This is a great way for new affiliates to get started in affiliate management.
Clickbank: Pay per click is where affiliates to drive traffic to websites owned by webmasters. They do this through sponsored listings on pay per click sites. In return for each click, the webmaster pays a predetermined commission.
Social Networking Sites: There are several social networking sites that affiliate managers should check out. These include twitter, Facebook, MySpace and LinkedIn. These are just a few examples of the social networks that provide a great deal of targeted traffic. Some of the more popular social networks among affiliate managers include Facebook and LinkedIn. These networks allow affiliate managers to connect with potential clients. The more successful the manager is at building up their profile, the more traffic they will receive from other members of the network.
Dynu: The dynu network is not a new concept. It was created by Sean Gallagher. The dynu network was designed to help webmasters increase their online traffic by driving targeted traffic to web sites owned by the webmasters. The program was created to help internet marketers to make more money.
In order to join the dynu network, an individual must become an affiliate for a product before they can begin to use the tools available on the network. Once they have accepted an invitation by an affiliate manager, they can then begin to use the tools available on the site. This type of network does not require a lot of management. The primary duty of an affiliate manager is to refer others to the sponsor. When a referral acts the follow to the product, they earn a commission. Each time someone refers another person, they earn a commission.
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