Free Tools To Reverse-Engineer Your Competition's Online Strategy

You've heard the phrase Work Smarter, Not Harder, right?

Well, that same logic applies to online marketing.

If you're really serious about making internet marketing being your full-time gig instead of just a part-time hobby, you don't want to waste your time.

So, in order to give yourself a massive edge over the competition, the smart thing to do when getting started is simply to spy on them and copy what they're doing.

And, luckily, there's some great free tools to help you do that.

Alexa

The first tool is Alexa. Alexa has several different features, but most marketers refer to it for their data on organizing the most popular sites on the the web. They assign websites a rank based, which is calculated using a combination of average daily visitors to the site and pageviews on the site over the past 3 months. The site with the highest combination of visitors and pageviews is ranked #1.

Click here for a list of the top 500 site on the web

SimilarWeb

The other tool we can use to some data and insights on our competitors is SimilarWeb. What's great about SimilarWeb is it gives us an estimate on the total visits a site gets each month, along with...

• Top Traffic By Countries
• Traffic Sources
• Organic Keywords People Search To Find The Website
• And Ad Networks Linking To The Website

This data can help give us a really clear picture of how certain websites or competitors are generating the traffic and results we're looking to achieve.

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For some additional tools to help you spy on your competitors check out this this list.