Affiliate marketing is an extremely popular technique to drive large sales and generate serious online income. Extremely advantageous to both affiliate marketers and brands, the latest push towards alternative marketing techniques has greatly benefited both. In fact: 83% of all publishers and brands now leverage the power of affiliate marketing to great success. However, with so many options out there it can be hard to know exactly where to start. Hopefully this article will help you get started and help you avoid the usual pitfalls associated with affiliate marketing.
To understand affiliate marketing more clearly, it's necessary to have a better understanding of the different marketing strategies. Pay per click (PPC) and pay per lead are some of the more common. One of the biggest problems for affiliates using pay per click (PPC) is finding good keyword/s which converts at a high enough rate to result in a sale. A great way to combat this is to target the exact keywords the consumer in the lead (the person who is most likely to join your affiliate program) are searching for. This way you won't waste your time sending them to the affiliate website, or worse, their e-mail! Instead, you will send them directly to the affiliate product page.
Another popular method used today is social media. Many people now use Facebook and Twitter, as well as many of the other social networks, such as LinkedIn. Social media allows you to reach a much larger audience than was possible in the past. However, one thing you must remember: to be successful using social media, you need to attract an audience, which will in turn, need to be attracted to your content. If you're not careful, they might share your content with their social network, and while you might get a few sales this way, your reputation WILL be affected. As an affiliate marketer, you want your brand to be attached to the content you create.
The final form of affiliate marketing, we're going to discuss in this article is blogs. There are many different blog platforms, such as WordPress and Blogger, as well as a plethora of third-party plug-ins that you can install on your website. It's important, though, that you find something that suits your particular niche. WordPress has the built-in SEO functionality, while Blogger has its own proprietary software. Both have the advantage of allowing you to create and customize your blog, but Blogger has the added advantage of giving you access to thousands of great plug-ins, which can be used to integrate various affiliate links into your posts. There are a number of great plug-ins which allow you to track the number of times an affiliate link is clicked, how many sales you receive as a result of those clicks, and many other statistics.
Affiliate marketing requires a strategic alliance with the audience you wish to attract. In order to pull of an effective marketing campaign, you must be able to accurately determine who your target audience is, and then find ways to appeal directly to them. If your audience is comprised of teens and younger adults, for instance, you might not want to promote electronics to them because you don't think they'll make a purchase. You need to determine who your audience is, and find ways to appeal directly to them.
One of the most popular forms of affiliate marketing which is used today is pay per click, or PPC. PPC is where you bid on keywords that are related to the content of your website. Each time someone clicks on your ad, you'll be charged a small fee. This is one of the easiest ways to generate revenue, but it can also be very costly depending on what you choose to do with the data provided.
Some of the best affiliate marketing strategies involve choosing niches which aren't very popular, or which don't have a large enough market to be profitable. This means that you'll need to find more affiliates who will join up under your banner, and you can do this by focusing on a smaller niche which isn't overly saturated yet. Another way to target smaller niches is to sign up for the affiliate program known as ClickBank, which is full of thousands of different affiliate programs to choose from. Once you've found an affiliate program which is suitable for your niche, you'll then need to focus all your energy on driving traffic to your website.
A great tool that can help you with this is called Webmasters Spy. With it, you can spy on your competitors and see what keywords they're targeting, as well as what their affiliate conversion rates are. It's important to analyze your competition in order to determine whether or not you're making the right moves in terms of promoting products which are more lucrative. A low conversion rate is usually an indication that your audience is uninterested in your affiliate marketing offer. And if this is the case, it may mean that you should focus on a more lucrative niche, or one which is more likely to have a larger audience.
Learn how to create a six-figure per year income working from home in your spare time
Learn How To Create A Six-Figure Per Year Income
Working From Home In Your Spare Time