CleverTap Review: How to Make Money as an Affiliate

Disclosure: some links in this post are affiliate links. If you buy through them, I may earn a commission at no extra cost to you.

What Is CleverTap?

CleverTap is a customer engagement platform. In plain English, it helps apps and online brands keep the customers they already have, and get them to come back and buy again.

It does that by tracking what people do inside an app or website, then sending the right message at the right time. A push notification. An email. A WhatsApp message. An in-app pop-up.

CleverTap says more than 2,000 brands use it, including names like Decathlon, Levi's and Burger King. It's mainly aimed at e-commerce, subscription, financial services and gaming companies.

Here's what you get:

• Customer data and analytics so you can see what users actually do
• Real-time segmentation to group users by behavior
• Campaign orchestration across push, email, SMS, WhatsApp, RCS, in-app and web messages
• Personalization so different users see different messages
• Experimentation to test which message works better
• CleverAI tools for content creation, predictions and decisioning
• Promos and loyalty rewards as an add-on

How Does CleverTap Work?

For Users

1. Start a free trial of the Core plan, or book a demo for the bigger plans.
2. Connect CleverTap to your app or website so it can collect user events.
3. Build segments, like "added to cart but didn't buy" or "hasn't opened the app in 7 days."
4. Set up campaigns and journeys that message those segments on the right channel.
5. Watch the analytics, run tests and adjust.

For Affiliates

This part needs an honest note. When I checked, CleverTap's website did not show a public affiliate or referral program. What it does have is a partner program with two tracks:

1. Solution Partners are agencies and consultants that implement CleverTap and run campaigns for clients.
2. Technology Partners are software companies that integrate with CleverTap.
3. You apply through a form on the CleverTap Partners page and choose which track fits you.
4. CleverTap does not publish commission or referral fee terms on its site, so you'd need to ask during the application.

CleverTap Pricing

CleverTap has three plans. Only the entry plan shows a price. The other two are sold through a demo and a custom quote.

A few things worth knowing. Pricing is based on your monthly active users or data points, so the bill grows as your app grows. The Core price excludes taxes and add-ons, and billing starts after the 30-day trial. The price on the page was shown in Indian rupees when I looked, so you may see a different currency or number depending on where you are.

Prices change, and this one was a limited-time offer. Always check the CleverTap pricing page for current numbers.

Who Should Use CleverTap?

CleverTap is a good fit if you are:

• A mobile app business that lives and dies by retention
• An e-commerce brand that wants to win back cart abandoners and repeat buyers
• A subscription or fintech company that needs to keep users active
• A growth or marketing team that wants analytics and messaging in one tool

Who shouldn't use it? If you run a small blog or a simple online store and just need a newsletter, this is more than you need. A plain email marketing tool will be cheaper and easier.

Pros and Cons of CleverTap

Pros

• Analytics, segmentation and messaging in one platform
• Lots of channels, including WhatsApp and RCS
• Free 30-day trial on the Core plan
• Built-in testing and AI tools
• Used by big, well-known brands

Cons

• Pro and Ultimate pricing is hidden behind a demo
• Usage-based pricing can get expensive as your user base grows
• Some channels like WhatsApp and email are paid add-ons
• No public affiliate program for bloggers when I checked
• It's a big tool with a learning curve, built mainly for apps

CleverTap vs Alternatives

The simple version: CleverTap is the pick for app-first brands that care about retention. Amplitude is stronger if you mainly want to understand user behavior. Brevo and ActiveCampaign are easier, cheaper starting points for email-first businesses.

If WhatsApp and chat messaging are what your readers really need, my respond.io review covers a tool built just for that.

How to Make Money with CleverTap as an Affiliate

Let me be straight with you. When I checked CleverTap's site, I couldn't find a public affiliate program with a published commission, cookie length or payout schedule. I won't make those numbers up.

So how can you earn here? There are a few realistic paths.

First, if you run an agency or do marketing work for apps, the Solution Partner track may be the best fit. Agencies earn from setup and campaign services, and you can ask CleverTap directly about referral terms when you apply.

Second, write about the problem CleverTap solves, then recommend tools that do pay affiliates alongside it. Retention and engagement content attracts readers who buy software. That's a valuable audience.

Third, keep an eye on CleverTap's Partners page. Programs change, and a review that already ranks is ready to earn if they open one up.

Angle 1: "Best customer engagement platforms"

A fair roundup that explains who each tool fits catches people who are actively comparing options. CleverTap fits as the pick for mobile apps.

Angle 2: Comparison posts

CleverTap itself publishes content comparing itself to Braze. That tells you people search for it. Posts like "CleverTap vs Braze" or "CleverTap vs Amplitude" reach buyers close to a decision.

Angle 3: Retention how-to guides

Write simple guides like "how to reduce app churn" or "how to recover abandoned carts with push notifications." Explain the method first, then show which tools help.

Keyword ideas worth targeting:

• clevertap review
• clevertap pricing
• clevertap vs braze
• clevertap alternatives
• best customer engagement platform for apps
• how to improve app retention

Common Questions About CleverTap

Is there a free trial?

Yes. The Core plan has a 30-day free trial. Billing starts after the trial ends.

How much does CleverTap cost?

Core showed a discounted monthly price when I checked. Pro and Ultimate are custom quotes. Pricing is based on monthly active users or data points, so check their pricing page for your numbers.

What channels does CleverTap support?

Push notifications, email, SMS, WhatsApp, RCS, in-app messages and web messages. Some of these are add-ons.

Does CleverTap have an affiliate program?

Not a public one that I could find. It has Solution and Technology partner programs, but commission terms aren't published on its site.

Is CleverTap good for small businesses?

It can work for small app businesses, but it's built for growth teams. If you only need email, a simpler tool is usually a better fit.

Final Thoughts

CleverTap is a serious tool for a real problem. Getting users is expensive. Keeping them is where the money is.

For affiliates, it's not a plug-and-play offer right now, because there's no public program to join. But the topic is valuable, the buyers spend real money, and a helpful review today can pay off if that changes. If you run an agency, the partner program is worth a closer look.

Check out CleverTap here.

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