Customer Avatar For Affiliate Marketing Example


Affiliate marketing is an Internet-based form of sales-based advertising in which a company compensates one or more affiliate marketers for every customer or visitor brought about by the affiliate marketers' marketing efforts. For our purposes here, let us assume that we are in the affiliate marketing example set up with the customer's first name as the customer avatar. The business can be called the affiliate, which is what the customer signs up for when they submit their information to the affiliate site. The business is also called the publisher site because it is responsible for putting the customer avatar on the website, and the affiliate marketer is referred to as the affiliate. In short, the affiliate marketer is the person who sells the product or service, while the merchant is the person or company who actually produces and delivers the product or service.

Affiliate Marketing has exploded in popularity over the past five years or so, as more Internet users have come to realize that it is the easiest way to start an online business, but there are still thousands of affiliates out there who are not making anything near the six figure incomes that many of the super successful superstars make. In fact, it is not uncommon to see super affiliate marketing marketers, that are making hundreds of thousands of dollars per year, literally spending hours upon hours putting the ads and other marketing materials on their sites. This is becoming a growing problem because many Internet users do not understand how the affiliate programs work, and they are falling victim to the multi-million dollar advertising budgets of these so-called super-affiliates. What many of these people fail to realize is that these wealthy marketers are only using their platforms to promote their affiliate programs, and they have not really created any products or services of their own.

These super affiliate marketers use all kinds of different types of pay-per-click and other paid advertising opportunities to create massive follow-me networks, where tens of hundreds of thousands, if not millions, of people can be directed to their websites each day. The problem is that all this extra advertising doesn't really bring much in the way of solid conversions, or sales. It is easy to convince someone to buy your product, but hard to convince them to make a purchase from you. The only way for an Internet marketer to create real sales is to build a downline of affiliates, which means that they must spend time building relationships with people and then helping them introduce their network to others, building up their compensation methods and compensation streams. If an affiliate only has a few thousand subscribers, that doesn't mean much.

The authors do an excellent job of describing how to create a downline, but I think the book could have been better organized, and they do describe many additional revenue streams. I also think they over emphasize the need for strong branding, and they have a number of recommendations as to how to drive sales through strong branding. Overall, I am very happy that this book is being published by Clickbank, as it clearly explains what affiliate marketing is, and how to get started building your income. Even though I agree with one or two points, overall this is a great book that will help affiliate marketers to understand their role on the internet.

The authors start out with a very simple model and explain that all businesses must find ways to convert leads into sales. The way that the affiliate marketing business works is that you have affiliates who are independent contractors, who offer their own products or services to customers, and they drive customers to your website, where you sell them your product. Basically, they do all the work for you. They send traffic to your website and you pay them a commission based on the amount of customers they bring to your website.

That sounds relatively simple, but there are two problems that the authors identify at the beginning of the book. The first is that the model is being abused by dishonest affiliate marketing associates. They know that the best method to make money online is to use cost per click advertising, and to promote their own sites through PPC, even though they won't get any commission for it. So they set up bogus websites and will post anything, even when they're banned by Google. Contextual advertising is also a problem, because the affiliates don't know what is contextual advertising, and the customer doesn't either.

Another problem is that the merchants aren't doing a good job of educating merchants on how to make their websites more profitable. For example, a few years back, there was this great new concept in affiliate marketing called web 2.0. Basically, web 2.0 websites are websites that are interactive. For example, you could add video, sound, and even interact with the visitors through social networking. This is something that hasn't been added yet to most affiliate marketing websites, and the authors don't discuss it at all in this book.

The other critique of the book is that the authors focus too much on the commission for the affiliate marketing member and not enough on the merchant. There is a section on how to build your own website, and a short description about commission structures for merchants, but there really isn't anything that will teach you how to build a website for your own products. The book could also use better examples, in terms of websites created by different people, as well as those that have had affiliate marketing added to them. By looking past the negatives, the readers can at least identify with some of the points being made.

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