Facebook Ads vs Affiliate Marketing


Facebook affiliate marketing has become very popular for affiliate marketers, as it allows affiliate marketers to tap into the potential power of Facebook to drive much more traffic to their Facebook page or blog and to an outside site as well. Affiliate marketing usually relies on obtaining organic traffic from Google, search engine optimization (SEO) and other methods. However, scaling affiliate marketing to the point where it is not only a source of passive income but a full-time income can often take several months. This is because you have to learn the various methods of generating traffic in order to build a strong online business. Building a large list of Facebook friends is one way to do this.

Influencer Marketing is also another way of taking affiliate marketing to the next level. An Influencer is someone who is very influential to the niche you are involved with. An Influencer uses many of several different methods of social media including Twitter, YouTube, Blogs, Forums, Email lists etc. to spread information about products and services offered by companies. Most importantly an Influencer uses their influence to promote those products and services using several different tactics. For example an Influencer may actively promote certain links on social media sites such as Facebook to attract followers.

Pay Per Performance-based marketing is another way that affiliate marketers have utilized Facebook in order to bring in more affiliates and customers. Pay per performance (PPS) offers many advantages to affiliate marketers. They can offer products and services at a low price with high margins. Also, since performance is based on specific goals, marketers are able to fine-tune products and services to bring in the right type of customers for the right results. Also, using pay per performance marketers will not have to worry about paying affiliates commissions or product prices. The affiliate marketer only pays when their campaign is performing and nothing else.

Social Media Platforms: The Internet has become a great tool for companies and brands to promote themselves and their products. Through social media platforms such as Twitter, YouTube, Facebook and others companies are able to reach their target audience at all hours. Also, through these platforms companies can see which content, images and tweets are attracting the right type of audience. In addition, social media platforms provide a way to find new customers and even new sales. This is where an affiliate marketer can find a new niche or target audience through social media.

Posting Frequency: One of the greatest benefits of affiliate marketing is the ability to update content regularly to keep your readers updated on what is happening with your business. This is accomplished by posting links to new articles, blogs, press releases, special reports and anything else pertinent to your niche on a regular basis. It is important however, to be consistent in your updates and efforts. It is also important to keep your followers up to date on your content. If your content is not interesting, your followers will most likely go elsewhere for their news.

Paid Social Media Platforms: Paid social media platforms such as Facebook, Twitter, Google+, Pinterest and others have become a popular way to promote online businesses. With these platforms, you are able to choose which ad format you want to use and how often you want to post to your account. This is where an affiliate marketer can take their marketing campaign to the next level. Paid advertising allows the marketer to choose who they want to advertise to as well as how much they want to spend on this campaign. Not only does this allow them to choose the best performing ad format for them, it also enables them to increase their daily budget if need be.

PPC Advertising: Although paid social media advertising platforms are great ways to boost your business through affiliate marketing, PPC advertising is also an effective way to attract new customers and increase overall traffic. The cost of running PPC ads is usually fairly low and the results can be very successful. When running PPC ads, it's important to have the right keywords in order to increase conversions. If a customer is looking for a certain product, then using the correct keywords in your PPC ads can help attract attention to your site and can potentially bring many new customers to your website.

AdWords: If you are new to affiliate marketing and would prefer to work with a more hands on approach, then AdWords is a great tool to get your message out. There are a wide variety of ways that a marketer can advertise with AdWords, including Pay Per Click (PPC) and Cost Per Click (CPC). With Pay Per Click, you will pay only when someone clicks on your advertisement. With Cost Per Click, you pay only when a visitor conducts a specific action, such as registering with your website or filling out a form. Both of these options have the ability to target an audience very specifically and can be a very effective method of attracting targeted visitors to your website and bringing them over to your sales page.

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