Keap Review: How to Make Money as an Affiliate

Disclosure: some links in this post are affiliate links. If you buy through them, I may earn a commission at no extra cost to you.

What Is Keap?

Keap is a CRM and marketing automation platform for small businesses. If you've been around online marketing for a while, you may know it by its old name, Infusionsoft.

In plain English, Keap keeps track of your contacts and follows up with them for you. It sends the emails, moves leads through your sales pipeline, books appointments, and sends invoices. You set it up once, and it keeps working in the background.

Keap is now a Thryv brand. It says it has over 200,000 customers and more than 20 years in business.

Here's what you get:

• A CRM to manage contacts, with segmentation, lead scoring, and custom fields
• Email marketing, with AI writing help
• Automation templates for follow-up, sales, and billing
• Landing pages and forms to capture leads
• A sales pipeline, quotes, invoices, and checkout forms
• Appointment scheduling and payment processing
• Text marketing in the U.S.
• Reporting, an API, webhooks, and Zapier integration

How Does Keap Work?

For Users

1. Start a free trial (no credit card needed) or book a demo.
2. Go through Keap's implementation. It includes a business mapping session, data import, and done-for-you automations.
3. Add your contacts and set up forms and landing pages to capture new leads.
4. Turn on automations so leads get follow-up emails and texts without you lifting a finger.
5. Use the pipeline, invoices, and payments to close and collect on sales.

For Affiliates

1. Join the Keap Affiliate Program. Sign-up runs through PartnerStack.
2. Get your referral link from your PartnerStack dashboard.
3. Share it in reviews, tutorials, and small business guides.
4. Keap's team closes the sale for you.
5. Earn 20% recurring commission for one year on every referral that becomes a customer.

Keap Pricing

Keap doesn't do feature-based tiers anymore. It has one all-inclusive plan, and the price goes up with the number of contacts you have.

Keap also says implementation services are required. The pricing page doesn't list that fee, so ask sales. Payment processing fees and paid text tiers are extra too.

Always check Keap's pricing page for current numbers. Plans change.

Who Should Use Keap?

Keap is built for small businesses that sell services and need to follow up with a lot of leads.

It works well for:

• Coaches, consultants, and agencies with a sales process
• Service businesses that send quotes and invoices
• Franchises (Keap has a dedicated setup for them)
• Owners who want email, CRM, and payments in one place

Who might skip it? If you're a blogger who just needs to send a newsletter, Keap is a lot of tool for the money. A simple email platform will do the job for far less.

Pros and Cons of Keap

Pros

• CRM, email, automation, pipeline, and payments all in one
• One plan with every feature, so no guessing which tier you need
• Done-for-you implementation and data migration
• U.S.-based phone support, 24/7 chat, and a customer success manager
• Free trial with no credit card

Cons

• It's expensive. The starting price is well above most email tools.
• Implementation is required, and the fee isn't shown on the pricing page
• The annual plan has a $299 early termination fee
• The free trial is tight: 25 emails, no payments, no texting
• Texting is U.S. only
• There's a real learning curve if you've never used a CRM

Keap vs Alternatives

Keap competes with both CRMs and email tools. Here's how it compares to a few I've reviewed.

If you want strong automation for less, read my ActiveCampaign review. If funnels and webinars matter more, see my GetResponse review. And if budget comes first, check my Brevo review.

Which one wins? The one that matches how your business actually sells.

How to Make Money with Keap as an Affiliate

The Keap Affiliate Program pays 20% recurring commission for one year on every referral that becomes a customer. You share your link, and Keap's team closes the sale for you.

Here's what Keap's FAQ says about getting paid:

• Commission is paid the month after the customer's payment goes through
• You're paid through PartnerStack into your PayPal account
• Referrals must be brand-new leads, not existing or former Keap customers
• Anyone already in another Keap partner program isn't eligible

Keap doesn't list a cookie length or a minimum payout on its pages, so check those in your dashboard. The program runs on PartnerStack. If you're new to it, my PartnerStack review walks you through it.

Why promote Keap? Because the price is high, and 20% of a high price adds up. A business owner who signs up for a CRM rarely leaves after a month. You can try Keap free and build real tutorials from your own account.

Angle 1: Small Business Automation Guides

Show a coach or consultant how to automate lead follow-up. Walk through a form, a welcome email, and a pipeline in Keap. Helpful content. Natural signup.

Angle 2: CRM and Email Tool Comparisons

People compare before they buy, especially at this price. "Keap vs ActiveCampaign" posts catch readers right at the decision point.

Angle 3: Infusionsoft Searchers

Plenty of people still search for Infusionsoft. Content that explains what happened to it, and what Keap looks like today, meets them where they are.

Content Ideas That Rank

• Keap review
• Keap pricing explained
• Keap vs ActiveCampaign
• Keap vs GetResponse
• Is Keap the same as Infusionsoft?
• Best CRM for coaches and consultants
• Keap free trial walkthrough
• Small business marketing automation for beginners

Common Questions About Keap

Is Keap the same as Infusionsoft?
Yes. Keap is the company formerly known as Infusionsoft. It's now a Thryv brand.

How much does Keap cost?
It starts at $299 per month billed monthly, or $2,988 per year (about $249 per month) billed annually. Price rises with your contact count.

Does Keap have a free trial?
Yes, with no credit card. It's limited to 25 emails, with no payments or texting.

How much does the Keap affiliate program pay?
20% recurring commission for one year on each referral that becomes a customer.

How do Keap affiliates get paid?
Through PartnerStack into PayPal, the month after the customer's payment is successful.

How long is the Keap affiliate cookie?
Keap doesn't state it on its site. Check your PartnerStack dashboard.

Final Thoughts

Keap isn't a cheap email tool. It isn't trying to be. It's built for small businesses that want their CRM, follow-up, and payments running in one place.

For users, that can mean less busywork. For affiliates, it means a solid recurring commission on a high-ticket product.

Start with one helpful guide. Then build from there.

Try Keap here.

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