Lemon Squeezy is an all-in-one digital commerce and affiliate platform built for creators, SaaS founders, and indie developers who sell digital products online.
Founded in 2021, Lemon Squeezy has quickly become one of the most loved creator-focused eCommerce platforms, combining:
Digital product delivery
Subscription management
Tax compliance (VAT, GST, etc.)
Built-in affiliate management
Unlike older tools like Gumroad or Paddle, Lemon Squeezy makes selling and tracking affiliate sales incredibly simple — with modern design, instant payouts, and powerful integrations for no-code entrepreneurs.
It’s often called “the Stripe for creators” — giving full control over sales, taxes, and affiliates in one dashboard.
Lemon Squeezy is a full digital storefront and payments system that lets you sell or promote software, courses, licenses, and downloads.
Sign up at LemonSqueezy.com.
Create your store and customize it with branding, domains, and checkout options.
Upload your digital products, SaaS subscriptions, or licenses.
Set up pricing tiers and affiliate commissions.
Invite affiliates or list your program publicly.
Lemon Squeezy handles payments, VAT, taxes, and affiliate tracking.
Sign up for the Lemon Squeezy affiliate program or join affiliate offers from creators using the platform.
Get your unique tracking link.
Promote products via blog, YouTube, or email list.
Earn commissions (often 20–50%) from every sale you refer.
💡 Lemon Squeezy automates everything — from sales to affiliate payouts — letting creators and affiliates focus on marketing, not manual management.
Perfect if you:
Sell digital downloads, software, courses, or SaaS subscriptions
Want to offer affiliate commissions easily
Hate dealing with VAT, GST, and compliance headaches
Need a modern checkout experience for global buyers
Want to own your customer data
Ideal if you:
Promote creator tools, indie SaaS, or digital products
Want to earn recurring or high-ticket commissions
Prefer clean affiliate dashboards with instant visibility
Are looking for new creator-driven offers (low competition!)
All-in-one platform (sales + affiliates + subscriptions + tax handling)
Beautiful, modern UI and checkout design
No need for Stripe or Gumroad — it replaces both
Handles VAT and global tax compliance automatically
Supports recurring, one-time, and license-based sales
Built-in affiliate system with easy setup
Simple API and Zapier integrations
Smaller affiliate ecosystem (still growing)
No public affiliate marketplace yet
Not ideal for physical products
Limited analytics compared to enterprise tools like Everflow
Lemon Squeezy is built for digital-first creators.
Here are some of the most profitable ways people are using it:
Creator Type | Example Product | Commission Range |
---|---|---|
Indie Devs | SaaS apps, plugins, tools | 20–40% recurring |
Designers | Templates, UI kits | 30–50% per sale |
Course Creators | Video courses, eBooks | 30–50% per sale |
No-Code Founders | Notion, Airtable, or Webflow products | 25–50% |
Agencies | Software or automation services | 20–30% recurring |
💡 Pro Tip: You can find Lemon Squeezy-powered products to promote by searching Google for:
“powered by Lemon Squeezy affiliate”
or checking indie product directories like IndieHackers or Product Hunt.
Visit LemonSqueezy.com.
Click “Start Selling.”
Set up your store — brand colors, logos, domains.
Upload your product or SaaS.
Create your affiliate program (set percentage, cookie duration, etc.).
Invite affiliates or share your signup page.
Launch and let Lemon Squeezy handle payments, VAT, and commissions.
Sign up for the Lemon Squeezy affiliate program (if promoting Lemon Squeezy itself) or individual creators’ programs.
Get your tracking links.
Promote through your blog, YouTube, or newsletter.
Earn commissions on digital products, tools, or SaaS subscriptions.
Get paid directly via Lemon Squeezy’s dashboard.
Feature | Lemon Squeezy | Gumroad | Paddle | Tolt |
---|---|---|---|---|
Type | Creator Commerce + Affiliate | Digital Sales | SaaS Billing | Affiliate Tracking |
Built-In Affiliate System | ✅ Yes | ✅ Yes | ❌ No | ✅ Yes |
Tax Handling | ✅ VAT & Global | ✅ VAT only | ✅ VAT & Sales Tax | ❌ No |
Payouts | Automatic | Manual / Monthly | Automatic | Manual |
Marketplace | ❌ Not yet | ✅ Yes | ❌ No | ❌ No |
Best For | Creators, SaaS, Indie Devs | Artists, Writers | SaaS Founders | Indie SaaS |
Lemon Squeezy stands out for combining Gumroad’s simplicity, Paddle’s compliance, and Tapfiliate’s affiliate features — all in one intuitive, creator-first interface.
Join their official affiliate program and earn 20% recurring commissions by referring creators to the platform.
Perfect if your audience includes:
SaaS founders
Course creators
Digital product sellers
Indie developers
Many creators run affiliate programs using Lemon Squeezy. Find them, promote them, and earn from every sale.
Blog or make videos comparing Lemon Squeezy to Gumroad, Paddle, or Stripe.
Examples:
“Lemon Squeezy vs Gumroad: Which Is Better for Creators?”
“Best Tools for Selling Digital Products in 2025”
Help creators migrate from Gumroad or Paddle to Lemon Squeezy and earn affiliate + service income.
Build a niche site featuring the best Lemon Squeezy products (like “Top Indie Tools” or “Best Notion Templates”) and monetize through affiliate links.
💡 Affiliate Tip: Target long-tail SEO keywords like “best Gumroad alternatives” or “sell digital products without Stripe” — they convert extremely well.
Is Lemon Squeezy legit?
Yes — it’s a fast-growing, creator-first platform trusted by thousands of SaaS founders and digital product sellers worldwide.
Does it have an affiliate program?
Yes — both Lemon Squeezy and its users can run affiliate programs directly inside the platform.
Is it beginner-friendly?
Absolutely. It’s one of the easiest platforms for non-technical creators.
Does Lemon Squeezy replace Gumroad?
Yes, and more — it handles taxes, subscriptions, and affiliate management too.
How much can I earn?
Most affiliate programs offer 20–50% per sale, often recurring for SaaS products.
Lemon Squeezy has become the go-to platform for creators and indie founders who want a simple, compliant, and profitable way to sell and scale digital products.
Whether you’re a creator launching your first course, a developer selling SaaS, or an affiliate promoting high-value software tools — Lemon Squeezy makes earning online, well… easy peasy lemon squeezy.
If you’re serious about learning how to earn a job-replacing income promoting offers on Lemon Squeezy (or any affiliate platform), then you’ll love my step-by-step training — SEO Affiliate Domination.
Inside, you’ll discover exactly how to rank simple affiliate websites in Google and create passive, predictable income — even if you’re starting from scratch.