Opensend Review: How to Make Money as an Affiliate

What Is Opensend? 

Opensend is an identity resolution platform designed primarily for ecommerce brands.

Its goal is to help businesses identify a meaningful portion of anonymous website visitors and sync those identified shoppers into their existing marketing platforms so they can continue the conversation through email, SMS, and paid advertising.  

Businesses use Opensend to:

• Grow their email list
• Recover abandoned visitors
• Improve retargeting campaigns
• Increase ecommerce sales
• Improve paid advertising performance
• Build larger first-party audiences
• Reduce customer acquisition costs

💡 In simple terms: Opensend helps ecommerce businesses recognize more of the people visiting their website so they can continue marketing after those visitors leave.

How Does Opensend Work?

Opensend uses identity resolution technology.

After installing its Shopify app or website pixel, the platform attempts to identify qualifying anonymous visitors using its proprietary identity graph and then syncs those profiles into supported marketing platforms where businesses can trigger email, SMS, and advertising campaigns.  

Typical Setup

1. Create an Opensend account.
2. Install the Shopify app or tracking pixel.
3. Connect your email marketing platform.
4. Sync visitor identities.
5. Launch automated email and SMS flows.
6. Monitor revenue and campaign performance.

💡 Pro Tip: Opensend works best when paired with well-designed welcome sequences, abandoned cart emails, and lifecycle marketing automation.

Who Should Use Opensend?

Ecommerce Brands

Opensend is ideal for:

• Shopify stores
• DTC brands
• Apparel companies
• Beauty brands
• Supplement companies
• Home goods stores
• Consumer product brands

Marketing Agencies

Agencies use Opensend to:

• Increase client email lists
• Improve retargeting
• Reduce abandoned traffic
• Improve paid advertising ROI
• Build first-party customer data

Pros and Cons of Opensend

✅ Pros

• Simple installation
• Shopify integration
• Identity resolution technology
• Email marketing integrations
• SMS activation
• Paid advertising integrations
• First-party data focus
• Strong ecommerce emphasis
• Campaign reporting
• Agency partner program

❌ Cons

• Primarily designed for ecommerce businesses
• Results depend on traffic quality and audience composition
• Pricing may be higher than basic email capture tools
• Best value comes when integrated with an existing marketing automation strategy

Key Features

Popular Opensend features include:

• Identity resolution
• Anonymous visitor identification
• Email list growth
• SMS marketing activation
• Retargeting
• AI-powered audience segmentation
• Ecommerce integrations
• Campaign reporting
• First-party data management

💡 Pro Tip: Opensend is most effective when integrated with platforms like Klaviyo and your existing paid advertising campaigns so newly identified visitors immediately enter automated marketing flows.  

Integrations

Opensend integrates with many popular ecommerce marketing platforms.

Common integrations include:

• Shopify
• Klaviyo
• Meta Ads
• Google Ads
• Salesforce Marketing Cloud
• Iterable
• Bloomreach
• Yotpo

It also supports pixel-based and API integrations for many ecommerce websites.  

How to Get Started with Opensend

Step-by-Step

1. Visit Opensend.
2. Start a trial or request a demo.
3. Install the Shopify app or pixel.
4. Connect your marketing platforms.
5. Launch automated campaigns.
6. Monitor results and optimize.

According to Opensend, most stores can complete setup in just a few minutes.  

Opensend vs Retention.com vs Klaviyo Forms

Verdict:

Opensend is best suited for ecommerce brands that want to identify more website visitors than traditional pop-up forms alone can capture. Rather than replacing standard email forms, many brands use Opensend alongside them to expand their first-party audience.  

How to Make Money with Opensend

1. Recover Lost Visitors

Most ecommerce visitors leave without making a purchase.

Opensend helps businesses identify more of those visitors so they can continue marketing through email, SMS, and paid media.  

2. Improve Email Marketing

Growing your email list creates opportunities for:

• Welcome sequences
• Abandoned cart recovery
• Product launches
• Promotional campaigns
• Customer retention

A larger, qualified email audience can increase the value of your existing marketing automation.

3. Lower Customer Acquisition Costs

Instead of relying exclusively on acquiring new traffic, businesses can improve returns by re-engaging visitors who have already expressed interest in their products.

4. Grow an Ecommerce Agency

Agencies can add Opensend as part of their service offering to help clients improve list growth, retargeting, and lifecycle marketing while earning recurring partner revenue through Opensend's agency partner program.  

5. Combine with SEO Affiliate Domination

Opensend pairs naturally with SEO Affiliate Domination.

Here's how:

• Publish buyer-intent content that ranks in Google.
• Drive qualified organic visitors to your ecommerce site.
• Use Opensend to identify more of those visitors before they leave.
• Continue nurturing them through email and SMS.
• Increase lifetime customer value while reducing dependence on paid traffic.

💡 Marketing Tip: Organic SEO brings visitors to your website. Identity resolution helps you continue the relationship after they leave—creating more opportunities for future conversions.

Common Questions About Opensend

Is Opensend legitimate?

Yes. Opensend is an established ecommerce identity resolution platform used by more than 1,000 brands to help identify anonymous visitors and improve customer acquisition and retention.  

Is Opensend an affiliate network?

No. Opensend is an ecommerce identity resolution and marketing platform.

Who should use Opensend?

Shopify stores, DTC brands, ecommerce businesses, agencies, and marketers looking to improve first-party data collection and recover more anonymous website visitors.

How does Opensend identify anonymous visitors?

Opensend uses its proprietary identity graph to identify qualifying website visitors and sync those identities into supported marketing platforms while operating within applicable privacy regulations.  

Does Opensend integrate with Klaviyo?

Yes. Opensend integrates with Klaviyo along with several other leading email service providers and advertising platforms.  

Final Thoughts

Opensend has become one of the leading identity resolution platforms for ecommerce by helping brands recognize more of their anonymous website visitors and activate them across email, SMS, and advertising channels.

For online stores already investing in SEO, paid advertising, and email marketing, Opensend can help maximize the value of existing website traffic by creating more opportunities to reconnect with high-intent shoppers. While results vary based on traffic quality and implementation, it offers an interesting alternative to relying solely on traditional email pop-ups for audience growth.  

🚀 Want to Get More Value From Every Visitor Google Sends You?

The hardest part of ecommerce is often getting qualified visitors in the first place. Once they're on your website, every additional opportunity to reconnect with them becomes more valuable.

Inside SEO Affiliate Domination, you'll learn how to build affiliate and ecommerce websites that rank in Google and attract buyers with high commercial intent. Then, with tools like Opensend, you can identify more of those visitors, grow your first-party audience, and continue marketing to them long after they leave your site.