RB2B Review: How to Make Money as an Affiliate
What Is RB2B?
RB2B is a B2B website visitor identification platform that helps companies identify many of the businesses—and, for eligible U.S. traffic, individuals—visiting their websites before they complete a contact form.
Rather than seeing only anonymous analytics, RB2B enriches qualifying visitors with information that can include:
- Name
- Business email
- LinkedIn profile
- Company information
- Industry
- Employee count
- Revenue estimates
The platform is designed to help sales and marketing teams identify buying intent earlier in the customer journey. Person-level identification is available for qualifying U.S. traffic, while company-level identification is available more broadly.
💡 In simple terms: RB2B helps B2B companies understand who's visiting their website so they can follow up with interested prospects more quickly.
How Does RB2B Work?
RB2B installs a lightweight tracking script on your website.
When qualifying visitors arrive, RB2B attempts to identify them using its identity resolution technology and company data sources.
The identified information can then be sent to tools like:
- Slack
- CRMs
- Marketing automation platforms
- Sales workflows
- Webhooks
- APIs
Typical Setup
- Create an RB2B account.
- Install the tracking script.
- Connect your CRM or Slack.
- Configure notifications.
- Review identified visitors.
- Begin outbound follow-up.
💡 Pro Tip: RB2B creates the most value when your sales team has a defined outbound process for following up with high-intent visitors.
Who Should Use RB2B?
B2B SaaS Companies
RB2B is ideal for:
- SaaS companies
- Software startups
- Marketing agencies
- Sales teams
- Enterprise software vendors
- Technology companies
- AI startups
- Consulting firms
Revenue Teams
It also works well for:
- SDR teams
- Account executives
- Growth marketers
- Demand generation teams
- Account-based marketing (ABM) teams
Pros and Cons of RB2B
✅ Pros
- Quick implementation
- Person-level identification for qualifying U.S. visitors
- Company-level identification
- Slack notifications
- CRM integrations
- API access
- Agency program
- Affiliate program
- Fast setup
- Strong B2B focus
❌ Cons
- Person-level identification is primarily limited to U.S. visitors
- Results depend on website traffic quality and volume
- Identification rates vary by audience and traffic source
- Best suited for B2B businesses rather than ecommerce
Key Features
Popular RB2B features include:
- Website visitor identification
- Person-level identification
- Company-level identification
- LinkedIn profile enrichment
- Business email identification
- CRM integrations
- Slack alerts
- API access
- Webhooks
- Buyer intent signals
💡 Pro Tip: Instead of contacting every identified visitor, prioritize companies that match your ideal customer profile and showed meaningful engagement with your site.
Integrations
RB2B connects with many popular sales and marketing tools.
Common integrations include:
- HubSpot
- Salesforce
- Slack
- Clay
- Zapier
- Webhooks
- Custom APIs
The platform also offers OEM, API, agency, and integration partner programs for software companies and developers.
Affiliate Program
RB2B offers an affiliate program through Tolt.
Current program highlights include:
- 20% recurring commissions
- Recurring revenue model
- Marketing assets
- Affiliate dashboard
- Partner resources
RB2B also offers separate agency, OEM, API, and integration partner programs.
How to Get Started with RB2B
Step-by-Step
- Visit RB2B.com.
- Create a free account.
- Install the tracking script.
- Connect your CRM or Slack.
- Configure notifications.
- Begin reviewing identified visitors.
- Optimize your outbound workflows.
RB2B currently offers a free plan with company-level identification and paid plans that add person-level identification and additional features.
RB2B vs Lead Forensics vs Warmly
| Feature | RB2B | Lead Forensics | Warmly |
|---|---|---|---|
| Person-Level Identification | ✅ (U.S.) | Limited | ✅ |
| Company Identification | ✅ | ✅ | ✅ |
| Slack Integration | ✅ | Limited | ✅ |
| CRM Integrations | ✅ | ✅ | ✅ |
| Affiliate Program | ✅ | Limited | Unknown |
| Best For | SaaS & outbound sales | Enterprise lead identification | Sales engagement |
Verdict:
RB2B stands out for its simple setup, person-level identification for qualifying U.S. traffic, and strong integrations with modern outbound sales workflows. It's particularly attractive for B2B SaaS companies already running outbound sales.
How to Make Money with RB2B
1. Identify High-Intent Buyers
Instead of waiting for contact forms, sales teams can identify companies already researching their products and prioritize outreach where appropriate.
2. Improve Outbound Sales
Use identified visitor data to:
- Personalize outreach
- Prioritize accounts
- Shorten response times
- Improve lead scoring
Early engagement can increase the chances of connecting with interested prospects.
3. Grow an Agency
Marketing agencies can offer visitor identification as an additional service while managing multiple client accounts through RB2B's agency program.
4. Promote the Affiliate Program
If your audience includes:
- SaaS founders
- Marketing agencies
- Sales professionals
- B2B marketers
- Revenue operations teams
you can earn 20% recurring commissions by referring customers to RB2B through its affiliate program.
5. Combine with SEO Affiliate Domination
RB2B works exceptionally well alongside SEO Affiliate Domination.
Here's how:
- Publish high-intent articles that rank in Google.
- Attract decision-makers researching solutions.
- Use RB2B to identify qualifying business visitors.
- Follow up through your CRM and outbound workflows.
- Generate leads from visitors who might otherwise remain anonymous.
💡 Marketing Tip: SEO attracts qualified B2B visitors. Visitor identification tools help your sales team recognize buying intent earlier, allowing them to engage interested companies while they're still researching.
Common Questions About RB2B
Is RB2B legitimate?
Yes. RB2B is an established B2B visitor identification platform used by more than 100,000 websites, according to the company.
Is RB2B an affiliate network?
No. RB2B is a website visitor identification and identity resolution platform.
Who should use RB2B?
B2B SaaS companies, agencies, enterprise software vendors, outbound sales teams, revenue operations teams, and marketers focused on lead generation.
Does RB2B have an affiliate program?
Yes. RB2B offers a 20% recurring commission affiliate program through Tolt.
How is RB2B different from Google Analytics?
Google Analytics shows aggregate traffic and behavioral data. RB2B is designed to identify qualifying companies—and, for eligible U.S. traffic, individual visitors—so sales and marketing teams can take action. Google Analytics does not provide this type of visitor identification.
Final Thoughts
RB2B has become one of the most talked-about B2B sales intelligence tools because it helps transform anonymous website traffic into actionable sales opportunities.
For SaaS companies, agencies, and B2B organizations with a structured outbound sales process, it can provide valuable insight into which companies are already showing buying intent. Like any visitor identification platform, results depend on traffic quality, implementation, and follow-up processes, but for the right business it can become a meaningful part of a modern revenue stack.
🚀 Want to Turn Google Traffic Into Qualified Sales Conversations?
Getting decision-makers to your website is only the first step. The next challenge is knowing who's ready to buy.
Inside SEO Affiliate Domination, you'll learn how to build simple affiliate and B2B websites that rank in Google and attract highly qualified visitors. Then, by combining that organic traffic with tools like RB2B, you can identify high-intent companies, improve your outbound sales process, and get more value from every visitor your SEO efforts generate.
