ReferralCandy Review (2025): How to Make Money as an Affiliate

What Is ReferralCandy?

ReferralCandy is a referral and affiliate marketing platform designed for eCommerce stores that want to reward customers for spreading the word about their products.

Founded in 2010 and used by thousands of Shopify, WooCommerce, and BigCommerce brands, ReferralCandy automates word-of-mouth marketing — turning customers into loyal promoters.

It’s not a traditional affiliate network like ClickBank or MaxBounty — instead, it’s a referral engine that helps brands track, reward, and grow customer-driven sales automatically.

For affiliates and marketers, ReferralCandy also offers its own affiliate program, allowing you to earn recurring commissions by referring new businesses to use the software.


How Does ReferralCandy Work?

ReferralCandy simplifies the referral process for both brands and customers.
It automates tracking, link generation, and payouts.

For Businesses (Brands & Stores):

  1. Sign up at ReferralCandy.com.

  2. Integrate with Shopify, WooCommerce, BigCommerce, or custom store.

  3. Set up your reward structure (cash, discounts, coupons, etc.).

  4. Invite your customers to join the referral program.

  5. ReferralCandy generates unique links for each customer.

  6. When referrals make a purchase, the system automatically issues rewards.

For Affiliates:

  1. Join the ReferralCandy affiliate program through their partner page.

  2. Get your unique referral link.

  3. Promote ReferralCandy to eCommerce store owners, agencies, and entrepreneurs.

  4. Earn 20% recurring commissions on every paying customer you refer.

💡 ReferralCandy combines ease of use with automation — it’s plug-and-play for Shopify stores and pays ongoing income for affiliates.


Who Should Use ReferralCandy?

🏪 For eCommerce Store Owners

Perfect if you:

  • Run a Shopify, WooCommerce, or BigCommerce store

  • Want to increase word-of-mouth and repeat customers

  • Prefer automated referral tracking and payouts

  • Want to offer cash, discount, or custom rewards to customers

💰 For Affiliates

Ideal if you:

  • Have an audience of store owners or online entrepreneurs

  • Create eCommerce content (YouTube, blogs, newsletters)

  • Want recurring affiliate income promoting proven SaaS tools

  • Focus on Shopify or DTC marketing niches


Pros and Cons of ReferralCandy

✅ Pros

  • Simple, beginner-friendly setup (no coding required)

  • Designed specifically for Shopify and eCommerce

  • Supports cash, discount, or custom referral rewards

  • Built-in email and social sharing automation

  • Integrates with Shopify, Klaviyo, Mailchimp, and ReCharge

  • Excellent support and analytics dashboard

  • Offers a 20% recurring affiliate program

❌ Cons

  • Not ideal for non-eCommerce businesses

  • Fewer customization options than Tapfiliate or Tolt

  • Rewards mainly customer referrals, not affiliate influencers

  • Limited advanced automation for B2B or SaaS


Best ReferralCandy Use Cases & Examples (2025)

ReferralCandy is trusted by thousands of brands across industries.
Here are some real-world examples:

Company Niche Reward Type
Greats Footwear $15 credit per referral
Rothy’s Fashion $20 off per friend
Dollar Shave Club Subscription Free month for each referral
MeUndies Apparel $20 store credit
ReferralCandy (itself) SaaS 20% recurring affiliate commission

💡 Pro Tip: Product-based businesses thrive with ReferralCandy because it’s built for viral sharing — customers promote products they already love.


How to Get Started with ReferralCandy

For eCommerce Businesses:

  1. Visit ReferralCandy.com.

  2. Click “Start Free Trial.”

  3. Integrate your store (Shopify, WooCommerce, BigCommerce, etc.).

  4. Set up your referral rules and rewards.

  5. Launch your program and start tracking referrals.

  6. ReferralCandy will automatically handle emails, tracking, and payouts.

For Affiliates:

  1. Join the ReferralCandy Affiliate Program here.

  2. Get your referral link and access marketing assets.

  3. Promote to eCommerce audiences via:

    • Blog posts

    • YouTube videos

    • Email lists

    • Social media

  4. Earn 20% recurring commissions every month a customer stays active.

💡 Affiliates can also create comparison content — e.g. “ReferralCandy vs Tapfiliate” — to rank for valuable search intent.


ReferralCandy vs Other Referral Platforms

Feature ReferralCandy Tapfiliate Tolt Rewardful
Focus eCommerce SaaS & eCom Indie SaaS SaaS
Pricing From $59/mo From $89/mo From $39/mo From $29/mo
Integrations Shopify, WooCommerce, Klaviyo Stripe, Shopify Stripe / Paddle Stripe / Paddle
Marketplace ❌ No ❌ No ❌ No ❌ No
Commission Types Referral, Loyalty Affiliate Affiliate Affiliate
White-Label ✅ Yes ✅ Yes ✅ Yes ✅ Yes
Best For Shopify Stores SaaS & eCom Indie SaaS SaaS Startups

ReferralCandy is ideal for consumer-facing eCommerce stores looking for a simple, automated referral solution.
For B2B or SaaS, platforms like Tapfiliate or Reditus are better fits.


How to Make Money with ReferralCandy

1. Promote ReferralCandy’s Affiliate Program

Earn 20% recurring commissions by referring eCommerce store owners or marketers to ReferralCandy.

2. Create Comparison & Review Content

Blog or make videos targeting keywords like:

“Best Shopify referral apps”
“ReferralCandy vs Tapfiliate”
“Top eCommerce referral programs 2025”

These attract high-intent, B2B buyers.

3. Run a Shopify Tutorial Blog

Teach store owners how to set up their referral programs using ReferralCandy, and link your affiliate URL.

4. Offer Setup Services

Charge a one-time fee to integrate and optimize ReferralCandy for new stores, while earning affiliate commissions long-term.

5. Bundle It Into a Referral Stack

Combine ReferralCandy with Klaviyo, Yotpo, or Omnisend in affiliate stack content — “Best Tools to Increase Shopify Sales.”

💡 Affiliate Tip: Focus on Shopify-related SEO keywords — ReferralCandy ranks easily in “best app” or “tool” comparison searches.


Common Questions About ReferralCandy

Is ReferralCandy legit?
Yes — ReferralCandy has been around since 2010 and is trusted by thousands of brands globally.

How much can I earn?
You’ll earn 20% recurring monthly commissions for every active customer you refer.

Is there a free trial?
Yes — ReferralCandy offers a 14-day free trial for new businesses.

Does it work with Shopify?
Yes — it’s one of Shopify’s most popular referral apps.

Is it beginner-friendly?
Very. It’s built for non-technical users who want a plug-and-play solution.


Final Thoughts

ReferralCandy is the gold standard for referral and loyalty marketing in eCommerce.
It’s simple, reliable, and built for brands that want to reward loyal customers while growing sales automatically.

For affiliates, it’s also a profitable recurring-income opportunity — especially if your audience includes Shopify store owners, DTC brands, or marketing agencies.

Whether you’re looking to grow your store or your affiliate income, ReferralCandy is one of the easiest tools to start with in 2025.


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