ReferralCandy is a referral and affiliate marketing platform designed for eCommerce stores that want to reward customers for spreading the word about their products.
Founded in 2010 and used by thousands of Shopify, WooCommerce, and BigCommerce brands, ReferralCandy automates word-of-mouth marketing — turning customers into loyal promoters.
It’s not a traditional affiliate network like ClickBank or MaxBounty — instead, it’s a referral engine that helps brands track, reward, and grow customer-driven sales automatically.
For affiliates and marketers, ReferralCandy also offers its own affiliate program, allowing you to earn recurring commissions by referring new businesses to use the software.
ReferralCandy simplifies the referral process for both brands and customers.
It automates tracking, link generation, and payouts.
Sign up at ReferralCandy.com.
Integrate with Shopify, WooCommerce, BigCommerce, or custom store.
Set up your reward structure (cash, discounts, coupons, etc.).
Invite your customers to join the referral program.
ReferralCandy generates unique links for each customer.
When referrals make a purchase, the system automatically issues rewards.
Join the ReferralCandy affiliate program through their partner page.
Get your unique referral link.
Promote ReferralCandy to eCommerce store owners, agencies, and entrepreneurs.
Earn 20% recurring commissions on every paying customer you refer.
💡 ReferralCandy combines ease of use with automation — it’s plug-and-play for Shopify stores and pays ongoing income for affiliates.
Perfect if you:
Run a Shopify, WooCommerce, or BigCommerce store
Want to increase word-of-mouth and repeat customers
Prefer automated referral tracking and payouts
Want to offer cash, discount, or custom rewards to customers
Ideal if you:
Have an audience of store owners or online entrepreneurs
Create eCommerce content (YouTube, blogs, newsletters)
Want recurring affiliate income promoting proven SaaS tools
Focus on Shopify or DTC marketing niches
Simple, beginner-friendly setup (no coding required)
Designed specifically for Shopify and eCommerce
Supports cash, discount, or custom referral rewards
Built-in email and social sharing automation
Integrates with Shopify, Klaviyo, Mailchimp, and ReCharge
Excellent support and analytics dashboard
Offers a 20% recurring affiliate program
Not ideal for non-eCommerce businesses
Fewer customization options than Tapfiliate or Tolt
Rewards mainly customer referrals, not affiliate influencers
Limited advanced automation for B2B or SaaS
ReferralCandy is trusted by thousands of brands across industries.
Here are some real-world examples:
Company | Niche | Reward Type |
---|---|---|
Greats | Footwear | $15 credit per referral |
Rothy’s | Fashion | $20 off per friend |
Dollar Shave Club | Subscription | Free month for each referral |
MeUndies | Apparel | $20 store credit |
ReferralCandy (itself) | SaaS | 20% recurring affiliate commission |
💡 Pro Tip: Product-based businesses thrive with ReferralCandy because it’s built for viral sharing — customers promote products they already love.
Visit ReferralCandy.com.
Click “Start Free Trial.”
Integrate your store (Shopify, WooCommerce, BigCommerce, etc.).
Set up your referral rules and rewards.
Launch your program and start tracking referrals.
ReferralCandy will automatically handle emails, tracking, and payouts.
Join the ReferralCandy Affiliate Program here.
Get your referral link and access marketing assets.
Promote to eCommerce audiences via:
Blog posts
YouTube videos
Email lists
Social media
Earn 20% recurring commissions every month a customer stays active.
💡 Affiliates can also create comparison content — e.g. “ReferralCandy vs Tapfiliate” — to rank for valuable search intent.
Feature | ReferralCandy | Tapfiliate | Tolt | Rewardful |
---|---|---|---|---|
Focus | eCommerce | SaaS & eCom | Indie SaaS | SaaS |
Pricing | From $59/mo | From $89/mo | From $39/mo | From $29/mo |
Integrations | Shopify, WooCommerce, Klaviyo | Stripe, Shopify | Stripe / Paddle | Stripe / Paddle |
Marketplace | ❌ No | ❌ No | ❌ No | ❌ No |
Commission Types | Referral, Loyalty | Affiliate | Affiliate | Affiliate |
White-Label | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
Best For | Shopify Stores | SaaS & eCom | Indie SaaS | SaaS Startups |
ReferralCandy is ideal for consumer-facing eCommerce stores looking for a simple, automated referral solution.
For B2B or SaaS, platforms like Tapfiliate or Reditus are better fits.
Earn 20% recurring commissions by referring eCommerce store owners or marketers to ReferralCandy.
Blog or make videos targeting keywords like:
“Best Shopify referral apps”
“ReferralCandy vs Tapfiliate”
“Top eCommerce referral programs 2025”
These attract high-intent, B2B buyers.
Teach store owners how to set up their referral programs using ReferralCandy, and link your affiliate URL.
Charge a one-time fee to integrate and optimize ReferralCandy for new stores, while earning affiliate commissions long-term.
Combine ReferralCandy with Klaviyo, Yotpo, or Omnisend in affiliate stack content — “Best Tools to Increase Shopify Sales.”
💡 Affiliate Tip: Focus on Shopify-related SEO keywords — ReferralCandy ranks easily in “best app” or “tool” comparison searches.
Is ReferralCandy legit?
Yes — ReferralCandy has been around since 2010 and is trusted by thousands of brands globally.
How much can I earn?
You’ll earn 20% recurring monthly commissions for every active customer you refer.
Is there a free trial?
Yes — ReferralCandy offers a 14-day free trial for new businesses.
Does it work with Shopify?
Yes — it’s one of Shopify’s most popular referral apps.
Is it beginner-friendly?
Very. It’s built for non-technical users who want a plug-and-play solution.
ReferralCandy is the gold standard for referral and loyalty marketing in eCommerce.
It’s simple, reliable, and built for brands that want to reward loyal customers while growing sales automatically.
For affiliates, it’s also a profitable recurring-income opportunity — especially if your audience includes Shopify store owners, DTC brands, or marketing agencies.
Whether you’re looking to grow your store or your affiliate income, ReferralCandy is one of the easiest tools to start with in 2025.
If you’re serious about learning how to earn a job-replacing income promoting offers on ReferralCandy (or any affiliate network), then you’ll love my step-by-step training — SEO Affiliate Domination.
Inside, you’ll discover exactly how to rank simple affiliate websites in Google and create passive, predictable income — even if you’re starting from scratch.