RollerAds is a performance advertising network that specializes in push notification advertising and other high-volume traffic formats.
The platform connects advertisers with publishers through several ad formats, including:
RollerAds is designed primarily for:
According to the company, its network includes more than 20,000 direct publishers, 60,000+ advertisers, over 7 billion daily impressions, and more than 10 million daily clicks.
π‘ In simple terms: RollerAds helps advertisers buy performance-focused traffic while giving publishers additional ways to monetize their websites.
RollerAds operates as a self-service advertising platform.
Publishers can:
The company also offers a push monetization solution that lets publishers build subscriber lists and continue earning after visitors leave their websites.
π‘ Pro Tip: Start with a small budget while testing different GEOs, creatives, and landing pages before scaling successful campaigns.
RollerAds is well suited for:
Publishers can use RollerAds to monetize:
RollerAds includes a variety of tools for advertisers and publishers.
Popular features include:
π‘ Pro Tip: Use placement blacklists and ongoing optimization to improve campaign performance over time.
| Advertising Format | Available |
|---|---|
| Push Notifications | β |
| In-Page Push | β |
| OnClick (Popunder) | β |
| Website Monetization | β |
According to RollerAds, the minimum advertiser deposit is $50, and campaigns can be managed through a self-service dashboard.
| Feature | RollerAds | PropellerAds | Adsterra |
|---|---|---|---|
| Push Notifications | β | β | β |
| In-Page Push | β | β | β |
| Popunder Ads | β | β | β |
| Publisher Monetization | β | β | β |
| Self-Service Platform | β | β | β |
| Best For | Performance marketers | Large-scale affiliates | Multi-format advertising |
Verdict:
RollerAds is a solid option for affiliates and media buyers who rely on push notification traffic and performance marketing. Like any paid traffic source, success depends on testing offers, creatives, targeting, and landing pages rather than the platform alone.
Many advertisers use RollerAds for offers such as:
Always ensure your campaigns comply with RollerAds' advertising policies and the requirements of the affiliate programs you're promoting.
Once you identify profitable combinations of:
you can gradually increase budgets while continuing to monitor ROI.
Publishers can add RollerAds to:
to generate additional advertising revenue through push subscriptions and ad placements.
Many experienced affiliates diversify across several ad networks rather than relying on a single platform.
Comparing performance across different traffic sources can help identify the best fit for your offers and audience.
RollerAds works especially well alongside SEO Affiliate Domination.
Here's how:
π‘ Marketing Tip: Paid advertising can generate traffic quickly, while SEO builds an asset that continues attracting visitors over time. Combining both approaches creates a more balanced long-term strategy.
Is RollerAds legitimate?
Yes. RollerAds is an established advertising network that serves both advertisers and publishers, offering push notification, in-page push, OnClick advertising, and website monetization solutions.
Is RollerAds an affiliate network?
No. RollerAds is primarily an advertising network. It has also introduced an integrated CPA offer marketplace within its platform, but its primary role is connecting advertisers with traffic sources.
Who should use RollerAds?
Affiliate marketers, media buyers, SaaS companies, ecommerce brands, app marketers, agencies, and publishers looking to buy or monetize performance traffic.
Can publishers earn money with RollerAds?
Yes. Publishers can monetize websites and landing pages through RollerAds' advertising and push notification monetization tools.
Is RollerAds better than PropellerAds?
Both platforms offer similar advertising formats, including push notifications and popunder traffic. The better choice depends on your niche, target audience, campaign goals, and test results. Running small test campaigns on multiple networks is often the best way to determine which performs best for your business.
RollerAds has established itself as a capable performance advertising network for advertisers seeking push notification and OnClick traffic, while also giving publishers additional monetization opportunities.
Its combination of self-service campaign management, extensive targeting options, and publisher tools makes it appealing for affiliate marketers and businesses focused on performance marketing. As with any paid traffic source, consistent testing, tracking, and optimization are key to achieving sustainable results.
Paid advertising can help you scale quickly—but owning organic traffic gives you a long-term competitive advantage.
Inside SEO Affiliate Domination, you'll learn how to build simple affiliate websites that rank in Google, attract buyers with high commercial intent, and generate predictable passive income. Then, when you're ready to accelerate growth, platforms like RollerAds can help you test offers, increase traffic, and scale campaigns on top of a strong SEO foundation.