RollerAds Review: How to Make Money as an Affiliate

What Is RollerAds?

RollerAds is a performance advertising network that specializes in push notification advertising and other high-volume traffic formats.

The platform connects advertisers with publishers through several ad formats, including:

  • Push Notifications
  • In-Page Push
  • OnClick (Popunder)
  • Website Monetization

RollerAds is designed primarily for:

  • Affiliate marketers
  • Media buyers
  • Ecommerce brands
  • App marketers
  • Lead generation campaigns
  • Website publishers

According to the company, its network includes more than 20,000 direct publishers, 60,000+ advertisers, over 7 billion daily impressions, and more than 10 million daily clicks.  

πŸ’‘ In simple terms: RollerAds helps advertisers buy performance-focused traffic while giving publishers additional ways to monetize their websites.


How Does RollerAds Work?

RollerAds operates as a self-service advertising platform.

For Advertisers

  1. Create an account.
  2. Deposit advertising funds.
  3. Choose an ad format.
  4. Select your targeting options.
  5. Upload your campaign.
  6. Launch your ads.
  7. Optimize based on campaign performance.

For Publishers

Publishers can:

  • Add RollerAds code to their websites.
  • Collect push notification subscribers.
  • Display advertising.
  • Earn revenue from clicks and impressions.

The company also offers a push monetization solution that lets publishers build subscriber lists and continue earning after visitors leave their websites.  

πŸ’‘ Pro Tip: Start with a small budget while testing different GEOs, creatives, and landing pages before scaling successful campaigns.


Who Should Use RollerAds?

Advertisers

RollerAds is well suited for:

  • Affiliate marketers
  • Media buyers
  • Lead generation companies
  • Sweepstakes campaigns
  • Mobile app marketers
  • Ecommerce businesses
  • SaaS companies

Publishers

Publishers can use RollerAds to monetize:

  • Blogs
  • Content websites
  • Landing pages
  • Affiliate websites
  • Mobile traffic
  • Information websites

Pros and Cons of RollerAds

βœ… Pros

  • Self-service platform
  • Multiple push advertising formats
  • Advanced targeting options
  • Global traffic
  • Large publisher network
  • Flexible campaign budgets
  • Anti-fraud technology
  • Campaign optimization tools
  • Publisher monetization options
  • Fast campaign setup

❌ Cons

  • Push notification traffic isn't appropriate for every niche
  • Campaign success depends heavily on testing and optimization
  • Performance varies significantly by offer, GEO, and creative
  • As with any ad network, advertisers should monitor traffic quality closely and evaluate campaigns using their own analytics and conversion tracking.  

Key Features

RollerAds includes a variety of tools for advertisers and publishers.

Popular features include:

  • Push notifications
  • In-page push ads
  • OnClick (popunder) ads
  • Advanced targeting
  • Budget controls
  • Conversion tracking
  • White/blacklists
  • Campaign analytics
  • Publisher monetization
  • Anti-fraud system

πŸ’‘ Pro Tip: Use placement blacklists and ongoing optimization to improve campaign performance over time.


Advertising Formats

Advertising Format Available
Push Notifications βœ…
In-Page Push βœ…
OnClick (Popunder) βœ…
Website Monetization βœ…

How to Get Started with RollerAds

Step-by-Step

  1. Visit RollerAds.
  2. Create a free account.
  3. Deposit campaign funds.
  4. Choose your advertising format.
  5. Configure targeting.
  6. Launch your campaign.
  7. Monitor results and optimize.

According to RollerAds, the minimum advertiser deposit is $50, and campaigns can be managed through a self-service dashboard.  


RollerAds vs PropellerAds vs Adsterra

Feature RollerAds PropellerAds Adsterra
Push Notifications βœ… βœ… βœ…
In-Page Push βœ… βœ… βœ…
Popunder Ads βœ… βœ… βœ…
Publisher Monetization βœ… βœ… βœ…
Self-Service Platform βœ… βœ… βœ…
Best For Performance marketers Large-scale affiliates Multi-format advertising

Verdict:

RollerAds is a solid option for affiliates and media buyers who rely on push notification traffic and performance marketing. Like any paid traffic source, success depends on testing offers, creatives, targeting, and landing pages rather than the platform alone.


How to Make Money with RollerAds

1. Promote Affiliate Offers

Many advertisers use RollerAds for offers such as:

  • Sweepstakes
  • Mobile apps
  • Finance
  • Utilities
  • VPNs
  • Software
  • Ecommerce

Always ensure your campaigns comply with RollerAds' advertising policies and the requirements of the affiliate programs you're promoting.


2. Scale Winning Campaigns

Once you identify profitable combinations of:

  • GEO
  • Device
  • Creative
  • Landing page
  • Bid strategy

you can gradually increase budgets while continuing to monitor ROI.


3. Monetize Your Website

Publishers can add RollerAds to:

  • Blogs
  • Affiliate sites
  • Landing pages
  • Content websites

to generate additional advertising revenue through push subscriptions and ad placements.  


4. Test Multiple Traffic Sources

Many experienced affiliates diversify across several ad networks rather than relying on a single platform.

Comparing performance across different traffic sources can help identify the best fit for your offers and audience.


5. Combine with SEO Affiliate Domination

RollerAds works especially well alongside SEO Affiliate Domination.

Here's how:

  • Build affiliate websites that rank in Google.
  • Generate free organic traffic.
  • Use RollerAds to test offers and accelerate traffic to high-converting pages.
  • Scale campaigns that demonstrate positive returns while continuing to invest in long-term SEO.

πŸ’‘ Marketing Tip: Paid advertising can generate traffic quickly, while SEO builds an asset that continues attracting visitors over time. Combining both approaches creates a more balanced long-term strategy.


Common Questions About RollerAds

Is RollerAds legitimate?

Yes. RollerAds is an established advertising network that serves both advertisers and publishers, offering push notification, in-page push, OnClick advertising, and website monetization solutions.  

Is RollerAds an affiliate network?

No. RollerAds is primarily an advertising network. It has also introduced an integrated CPA offer marketplace within its platform, but its primary role is connecting advertisers with traffic sources.  

Who should use RollerAds?

Affiliate marketers, media buyers, SaaS companies, ecommerce brands, app marketers, agencies, and publishers looking to buy or monetize performance traffic.

Can publishers earn money with RollerAds?

Yes. Publishers can monetize websites and landing pages through RollerAds' advertising and push notification monetization tools.  

Is RollerAds better than PropellerAds?

Both platforms offer similar advertising formats, including push notifications and popunder traffic. The better choice depends on your niche, target audience, campaign goals, and test results. Running small test campaigns on multiple networks is often the best way to determine which performs best for your business.


Final Thoughts

RollerAds has established itself as a capable performance advertising network for advertisers seeking push notification and OnClick traffic, while also giving publishers additional monetization opportunities.

Its combination of self-service campaign management, extensive targeting options, and publisher tools makes it appealing for affiliate marketers and businesses focused on performance marketing. As with any paid traffic source, consistent testing, tracking, and optimization are key to achieving sustainable results.


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