Webflow Review: How to Make Money as an Affiliate
Disclosure: some links in this post are affiliate links. If you buy through them, I may earn a commission at no extra cost to you.
What Is Webflow?
Webflow is a visual website builder. You design pages by dragging and styling elements on a canvas, and Webflow writes clean code and hosts the site for you.
Think of it as the middle ground between a simple drag-and-drop builder and hiring a developer. You get a lot of design control without writing code yourself.
That's why designers, agencies, and marketing teams love it. And it's why it can be a solid product to promote as an affiliate.
Here's what you get with Webflow:
- A visual designer with full control over layout, typography, and animations
- A built-in CMS for blogs, portfolios, and other content collections
- Managed hosting, so there's no separate server to set up
- Ecommerce plans for selling products
- Workspace plans for freelancers, agencies, and teams who build sites together
- A free Starter plan so you can try it before paying
How Does Webflow Work?
For Users
- Sign up for a free account.
- Start from a blank canvas or pick a template.
- Design your pages visually and set up CMS collections if you need a blog or dynamic content.
- Connect a custom domain and choose a paid site plan.
- Publish, then keep editing as your site grows.
For Affiliates
- Apply to the Webflow affiliate program on Webflow's site.
- Once approved, set up your PartnerStack account so you can get paid.
- Publish content that mentions Webflow within 30 days of acceptance (this is one of their rules).
- Share your affiliate link in tutorials, reviews, and comparisons.
- Earn a share of revenue when people you refer buy a paid plan.
Webflow Pricing
Webflow pricing has two layers. Site plans pay for hosting a specific website. Workspace plans pay for the people and tools you use to build sites. Most solo users only need a site plan.
| Plan | Type | Price (billed yearly) | Good For |
|---|---|---|---|
| Starter | Site | Free | Testing and learning |
| Basic | Site | $15/mo | Simple sites without a CMS |
| Premium | Site | $25/mo | Blogs and content sites using the CMS |
| Ecommerce Standard | Site | $29/mo | Small online stores |
| Freelancer | Workspace | $16/mo | Solo freelancers building client sites |
| Core / Growth | Workspace | $19/mo / $49/mo | In-house teams |
| Agency | Workspace | $35/mo | Agencies managing many sites |
Pricing changes often, and monthly billing costs more than yearly. Check Webflow's own pricing page for current numbers before you buy or write about it.
Who Should Use Webflow?
Users
Webflow is a great fit for designers who want pixel-level control, freelancers and agencies building client sites, startups that want a polished marketing site, and content teams that need a flexible CMS.
Is it for a total beginner who just wants a basic page up tonight? Honestly, maybe not. There's a learning curve. A simpler builder may get them live faster.
Affiliates
Webflow works well if your audience is designers, freelancers, no-code builders, marketers, or small business owners comparing website builders. Webflow says they accept content creators, influencers, and bloggers. They don't accept coupon sites, incentivized traffic, or freelancers referring their own clients.
Pros and Cons of Webflow
Pros
- Serious design freedom without writing code
- Clean, fast output and managed hosting
- A flexible CMS that's great for content sites
- Free plan to get started
- Strong brand recognition, which helps conversions
Cons
- Steeper learning curve than simple drag-and-drop builders
- Pricing is split into site plans and workspace plans, which can confuse people
- CMS item and page limits mean bigger sites need higher plans
- Costs can add up if you run several sites
Webflow vs Alternatives
Webflow isn't the only way to get a site online. Here's how it compares to a few tools I've reviewed.
| Tool | Best For | Main Difference |
|---|---|---|
| Webflow | Custom, design-led websites | Visual builder plus hosting and CMS in one |
| UltaHost | Traditional web hosting | You bring your own platform, like WordPress |
| DashNex | Budget all-in-one site and store | Simpler, cheaper, less design control |
| Leadpages | Landing pages and lead capture | Focused on conversion pages, not full sites |
| Instapage | Paid-ad landing pages | Built for testing and personalization at scale |
If someone wants plain hosting for WordPress, my UltaHost review is a better starting point. If they want something cheap and simple, see my DashNex review.
And if they just need landing pages, compare my Leadpages review with my Instapage review.
How to Make Money with Webflow as an Affiliate
Here's how the Webflow affiliate program works, based on Webflow's own affiliate page.
- Commission: 50% revenue share on a new customer's first eligible subscription
- Duration/recurring: Up to 12 months. Higher Pro and Premium affiliate tiers can earn an extra 10% or 15% for up to 12 more months if the customer renews.
- Cookie: 90 days, first-touch attribution
- Payout: Paid monthly through PartnerStack. Check their terms for the minimum and payment methods.
One important rule: you can't bid on Webflow's brand name in paid search. So organic content is the way to go. That's good news if you're building with SEO, like I teach.
Angle 1: Comparison Content
People comparing website builders are close to buying. "Webflow vs WordPress" or "Webflow vs Framer" posts attract readers who are deciding right now. Be fair. Say who each tool is better for.
Angle 2: Tutorials for Beginners
Webflow's learning curve is a con for users. But it's an opportunity for you. Simple, step-by-step tutorials help people get unstuck, and a stuck person who gets help often signs up.
Angle 3: Use-Case Guides
Write about specific outcomes, like building a portfolio, a blog, or a small business site with Webflow. Show the plan they'd need and why.
Content Ideas That Rank
- webflow review
- webflow vs wordpress
- webflow vs framer
- webflow pricing explained
- is webflow good for seo
- webflow cms tutorial
- best website builder for designers
Webflow runs its program through PartnerStack. If you're new to it, my PartnerStack review explains how it works. And to find keywords like these, my Semrush review is a good place to start.
Common Questions About Webflow
Is Webflow free?
Yes, there's a free Starter plan for testing. You'll need a paid site plan to use a custom domain and get higher limits.
Do I need to code to use Webflow?
No. But it helps to understand basic web layout ideas, because Webflow gives you a lot of control.
How much does the Webflow affiliate program pay?
Webflow says affiliates earn a 50% revenue share for up to 12 months on a new customer's first eligible subscription.
How long is the Webflow affiliate cookie?
90 days, with first-touch attribution.
Can agencies join the Webflow affiliate program?
Not this one. Webflow points freelancers and agencies to its Certified Partner Program instead.
Final Thoughts
Webflow is a powerful website builder with a strong brand and a generous affiliate offer. It's not the easiest tool for total beginners. But that's exactly where helpful, honest content can shine.
Write comparisons. Write tutorials. Help people pick the right plan. Do that consistently, and the commissions follow.
Want to Turn Affiliate Promotions into a Job-Replacing Income?
If you're serious about earning a job-replacing income promoting offers like Webflow, you'll love my step-by-step training, SEO Affiliate Domination.
Inside, I show you exactly how to rank simple affiliate websites in Google and build passive, predictable income, even if you're starting from scratch.