WhatConverts Review: How to Make Money as an Affiliate
Disclosure: some links in this post are affiliate links. If you buy through them, I may earn a commission at no extra cost to you.
What Is WhatConverts?
WhatConverts is lead tracking software. It tells a business exactly where its leads came from.
Think about a plumber running Google Ads. The phone rings. A form comes in. Someone starts a chat. Which ad brought those people in? Which keyword? Most businesses honestly don't know.
WhatConverts answers that question. It tracks calls, forms, chats, and online sales, then ties each one back to the marketing that caused it.
It's built mainly for marketing agencies and the local businesses they serve.
Here's what you get:
- Call tracking with tracking numbers and dynamic number insertion
- Call recording and transcripts
- Form, chat, and e-commerce tracking
- Lead qualification, so you can mark which leads were actually good
- Marketing reports and a custom report builder (on higher plans)
- Integrations with Google Ads, Bing Ads, Facebook Ads, and CRMs like Pipedrive
- HIPAA-compliant tracking on the Pro plan and up
How Does WhatConverts Work?
You add a small tracking script to your website and set up tracking numbers. When someone calls, fills in a form, or chats, WhatConverts records the lead along with where it came from.
For Users
- Start a 14-day free trial.
- Add the tracking code to your website.
- Set up tracking phone numbers for your ads and campaigns.
- Connect Google Ads, Analytics, or your CRM.
- Watch leads come in, each tagged with its source, campaign, and keyword.
- Qualify leads and use the reports to put more money into what works.
For Affiliates
- Go to the WhatConverts affiliate program page.
- Apply (the sign-up runs through PartnerStack).
- Once approved, grab your link from your dashboard.
- Recommend WhatConverts to agencies and business owners.
- Earn a recurring commission every month your referrals keep paying.
WhatConverts Pricing
WhatConverts has four plans for single businesses and three for agencies. Every plan comes with a 14-day free trial.
| Plan | Monthly Cost | Accounts | What It Adds |
|---|---|---|---|
| Call Tracking | $30 | 1 | Call and text tracking, recordings, transcripts |
| Plus | $60 | 1 | Form and chat tracking, Google Ads and Analytics integrations |
| Pro | $100 | 1 | Call flows, report builder, scheduled reports, HIPAA |
| Elite | $160 | 1 | Customer journey tracking, multi-click attribution |
| Agency Plus | $500 | Unlimited | Plus features for many clients |
| Agency Pro | $800 | Unlimited | Pro features for many clients |
| Agency Elite | $1,250 | Unlimited | Elite features for many clients |
Each plan includes a set number of leads and some usage credit. Extra phone numbers, call minutes, and texts cost a little more on top. White-label branding is an add-on too.
So what does that mean for most people? A single business usually starts on Plus or Pro. Agencies look at the agency plans so they can track every client in one place.
Always check WhatConverts' pricing page for current numbers. Plans change.
Who Should Use WhatConverts?
Users
WhatConverts is a great fit if you:
- Run a marketing agency and need to prove your results to clients
- Own a local business where leads come in by phone (legal, dental, HVAC, real estate)
- Spend money on ads and want to know which ones bring real leads
- Need HIPAA-compliant tracking for a healthcare business
Affiliates
It's a great fit if you:
- Write about PPC, local SEO, or digital marketing
- Teach people how to run a marketing agency
- Review analytics and reporting tools
Pros and Cons of WhatConverts
Pros
- Tracks calls, forms, chats, and sales in one place
- Shows the exact campaign and keyword behind each lead
- Lead qualification helps you see real value, not just lead counts
- Built with agencies in mind, with unlimited accounts on agency plans
- 14-day free trial on every plan
- Well reviewed by its users
Cons
- Not cheap for a very small business
- Extra numbers, minutes, and texts add to the bill
- Agency plans are a big jump in price
- There's some setup, especially for call tracking
- Pricing is monthly only, with no annual discount listed
WhatConverts vs Alternatives
| Feature | WhatConverts | CallRail | Hyros | AgencyAnalytics |
|---|---|---|---|---|
| Main idea | Call, form, and chat lead tracking | Call tracking and analytics | Ad attribution for big spenders | Client reporting dashboards |
| Tracks phone calls | Yes | Yes | Not the main focus | Through integrations |
| Best for | Agencies and lead-based local businesses | Businesses focused on phone leads | Brands running lots of paid ads | Agencies sending client reports |
The closest competitor is CallRail. My CallRail review breaks down how it handles call tracking.
If you run a lot of paid ads and want deeper attribution, my Hyros review covers that. And my AgencyAnalytics review shows a reporting tool that actually integrates with WhatConverts.
Here's the short answer. If you need to know which marketing brings in real calls and leads, WhatConverts is a strong choice.
How to Make Money with WhatConverts as an Affiliate
WhatConverts has its own affiliate program page, and sign-up runs through PartnerStack. Here's what their page says:
- Commission: 20% of the subscription price for each customer you refer
- How long: recurring monthly for the first two years
- Premium affiliates: once your referrals reach $2,000 in monthly revenue, you earn 20% for the lifetime of all your clients
- Payouts: on the 13th of the following month
- Earnings cap: none
- Cookie length and minimum payout: not stated, so check inside your dashboard
Let's put that in real numbers. One agency on the $500 plan pays you $100 a month. For two years, that's $2,400 from a single referral.
That's why this program is worth a look. The customers are businesses, the plans aren't tiny, and the commission keeps coming.
If PartnerStack is new to you, my PartnerStack review explains how it works. And if you already write about dashboards, my Databox review fits nicely next to this one.
Content Angles That Work
- "How to track leads from Google Ads" tutorials. Solve the problem step by step, with WhatConverts as the tool.
- Comparisons. WhatConverts vs CallRail is a search people make right before they buy.
- Industry guides. Call tracking for lawyers, dentists, or HVAC companies. These niches have money and need leads.
Keyword Ideas
- WhatConverts review
- WhatConverts vs CallRail
- WhatConverts pricing
- best call tracking software
- call tracking for agencies
- how to track phone calls from Google Ads
Common Questions About WhatConverts
What does WhatConverts do?
It tracks calls, forms, chats, and online sales, and shows which marketing source, campaign, and keyword brought in each lead.
How much does WhatConverts cost?
Plans start at $30 a month for call tracking only. Plus is $60, Pro is $100, and Elite is $160. Agency plans start at $500. Check their pricing page for current prices.
Is there a free trial?
Yes. Every plan has a 14-day free trial.
Does WhatConverts have an affiliate program?
Yes. It pays 20% recurring for two years, or for life once your referrals reach $2,000 in monthly revenue.
Is WhatConverts good for agencies?
Yes. That's who it's built for. The agency plans include unlimited accounts so you can track every client.
Final Thoughts
WhatConverts solves a simple problem that costs businesses a lot of money. They don't know which marketing is working.
Once they can see it, they spend smarter. That's an easy story to tell your readers.
And with 20% recurring on plans that run from $30 to $1,250 a month, it's a program that can grow quietly in the background.
Want to Turn Affiliate Promotions into a Job-Replacing Income?
If you're serious about earning a job-replacing income promoting offers like WhatConverts, you'll love my step-by-step training, SEO Affiliate Domination.
Inside, I show you exactly how to rank simple affiliate websites in Google and build passive, predictable income, even if you're starting from scratch.
