Landbot Review: How to Make Money as an Affiliate

Disclosure: some links in this post are affiliate links. If you buy through them, I may earn a commission at no extra cost to you.

What Is Landbot?

Landbot is a no-code tool for building chatbots and AI agents. You drag and drop a conversation together, put it on your website or WhatsApp, and it talks to visitors for you.

What does that look like in real life? A visitor lands on your site. Instead of a boring form, a friendly chat pops up, asks a few questions, answers their questions, and books a call or sends the lead to your CRM.

Landbot calls its approach "structured like a chatbot, smart like an AI agent." You set the rules and the steps. The AI handles the questions people actually type, using your own knowledge base for the answers.

Here's the simple version of what you get:

• A visual, no-code builder for chatbots and AI agents
• Website chat and WhatsApp Business in one tool
• AI answers grounded in your own content
• Handoff to a real person when a question gets tricky
• Ready-made templates for lead capture, support, and booking
• Native HubSpot and Salesforce integrations, plus Zapier, webhooks, and an API

Landbot says it has been around since 2015 and is used by more than 12,000 teams. It's a mature product, not a weekend experiment.

How Does Landbot Work?

You build a conversation as a flow of blocks. Each block asks a question, shows a button, saves an answer, or hands off to AI or a human. Then you publish the bot to your website or WhatsApp number.

For Users

1. Sign up for the Free plan. No card needed.
2. Pick a template or describe what you want and let the AI copilot build a first draft.
3. Edit the flow in the visual builder and add your own help content for the AI to use.
4. Connect your CRM, email tool, or spreadsheet.
5. Put the bot on your website or WhatsApp, and start a 14-day trial of a paid plan when you need more.

For Affiliates

1. Apply to the Landbot affiliate program (it runs on PartnerStack).
2. Get your unique referral link once you're approved.
3. Share it in reviews, tutorials, comparisons, or with your agency clients.
4. Earn 20% recurring commission on what your referrals pay, for up to 2 years.

That's the whole model. You point the right people to a good tool, and Landbot does the selling and support.

Landbot Pricing

Landbot prices its plans in euros, by the number of chats per month. There's a free-forever plan, and paying yearly saves 20%.

If you pay month to month, Starter and Professional cost about 20% more (around €40 and €100).

A few things worth knowing:

• Extra chats cost €0.05 each, and extra AI chats cost €0.10 each
• Extra seats are €25/month each
• Removing Landbot branding starts on Professional
• WhatsApp on Professional is a €100/month add-on, and Meta's own message fees apply on top

The paid plans come with a 14-day Landbot free trial, and Landbot says no card is needed. When the trial ends, the account drops back to Free.

Always check Landbot's pricing page for current numbers, including monthly vs annual prices and US dollar pricing. Plans change.

Who Should Use Landbot?

Users

Landbot is a good fit if you:

• Want to turn website visitors into leads with a chat instead of a form
• Get the same customer questions over and over
• Sell or support customers on WhatsApp
• Run an agency that builds bots for clients
• Don't want to write code

Affiliates

It's a good fit if you:

• Write about lead generation, customer support, or no-code tools
• Have an audience of small business owners, marketers, or agencies
• Want recurring commissions instead of one-time payouts

Pros and Cons of Landbot

Pros

• Easy visual builder, with templates and an AI copilot to get started
• Free-forever plan, plus a 14-day trial with no card
• Website and WhatsApp in one tool
• Rules plus AI, so the bot stays on track
• Clear, public affiliate terms with recurring commission

Cons

• Prices are shown in euros, which can confuse US buyers
• Chat limits are tight on the lower plans, and extra chats add up
• Removing branding and the bigger CRM integrations start on Professional
• WhatsApp costs extra, and Meta charges its own message fees
• For affiliates, commissions stop after 2 years

Landbot vs Alternatives

If your readers live on Instagram more than on their website, my ManyChat review covers the social side of chat automation.

A chatbot often sits next to a help desk. My Help Scout review and my Freshdesk review cover two good options for when a human needs to take over.

Here's the short answer. If you want a chatbot you can build without code, and you care about your website and WhatsApp, Landbot is a solid place to start.

How to Make Money with Landbot as an Affiliate

Landbot is one of the easier programs to understand, because the main terms are right there on its affiliate page.

The Commission

Landbot pays 20% recurring commission on all plans, for up to 2 years per customer. So if someone you refer stays on a paid plan, you keep earning month after month.

A few other details:

• The program runs on PartnerStack
• Referral cookies last 90 days
• You can withdraw your commissions every month to Stripe or PayPal
• Agencies can earn on clients who sign up through their link

Landbot's page doesn't list a minimum payout or rules on paid ads. Check those in your PartnerStack dashboard once you're approved.

Content Angles That Work

1. Tutorials. "How to add a lead generation chatbot to your website" is a real problem people search for. Build a simple bot in Landbot and walk them through it, step by step.

2. Comparisons. People shopping for chatbot tools compare. Write Landbot vs ManyChat, or Landbot vs Tidio. Those readers are close to buying.

3. Use-case posts. "Chatbots for real estate agents" or "WhatsApp bots for small business." Show how Landbot solves one problem for one type of business. Pair it with a funnel tool like the ones in my Heyflow review for a full lead capture setup.

Keyword Ideas

• Landbot review
• Landbot pricing
• Landbot alternatives
• Landbot vs ManyChat
• Best no-code chatbot builder
• WhatsApp chatbot for business

Comparison and "best of" posts tend to convert well, because the reader is already deciding.

Common Questions About Landbot

Does Landbot have a free plan?
Yes. The Free plan is free forever, with no card needed. It includes 100 chats a month, the full builder, and templates, but no AI chats.

Does Landbot have a free trial?
Yes. Starter, Professional, and Professional WA come with a 14-day trial, and Landbot says no card is needed.

How much does Landbot cost?
Billed yearly, Starter is €32 a month, Professional is €80, and Professional WA is €160. Business starts from €400 with custom pricing. Monthly billing costs about 20% more.

Does Landbot work with WhatsApp?
Yes. You can try WhatsApp on Free with a test number. Using your own number takes Professional plus the WhatsApp add-on, or the Professional WA plan.

How much do Landbot affiliates earn?
20% recurring commission on all plans, for up to 2 years per customer, with a 90-day cookie. Payouts can be withdrawn monthly to Stripe or PayPal.

Final Thoughts

Landbot does one job well. It turns a quiet website or WhatsApp number into a conversation that captures leads and answers questions.

Is it perfect? No. The chat limits are tight on the low plans, and euro pricing can throw some buyers off.

But for small businesses and agencies that want a chatbot without code, it's an easy tool to recommend. And with 20% recurring commission and a 90-day cookie, it's a good one to have in your affiliate lineup.

Try Landbot here.

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