Leadfeeder Review: How to Make Money as an Affiliate

Disclosure: some links in this post are affiliate links. If you buy through them, I may earn a commission at no extra cost to you.

What Is Leadfeeder?

Leadfeeder is website visitor identification software for B2B companies. It shows you which businesses are visiting your website, even when they never fill out a form.

Think about that for a second. Most visitors to a B2B website leave without saying a word. Leadfeeder tells you "a company called X looked at your pricing page three times this week." That's a warm lead your sales team can follow up on.

One thing to clear up first. For a while, this product was sold under the name Dealfront. Now the company says it plainly: "Dealfront is now Leadfeeder. Same platform, same team, new name." If you see Dealfront mentioned in older reviews, it's the same tool, back under the Leadfeeder name. Dealfront.com now redirects to Leadfeeder's site.

Here's the simple version of what you get:

• Company-level identification of the businesses visiting your site
• Web Insights, a B2B view of your website analytics
• Scoring for how well each visitor fits your ideal customer and shows buying intent
• Real-time alerts and CRM sync
• Contact data, prospect lists, and B2B display ads on the higher plans
• An API and an MCP server for connecting it to other tools and AI assistants

How Does Leadfeeder Work?

You add a small tracking script to your website. Leadfeeder matches visitor traffic to company data and shows you which businesses came by, what pages they looked at, and how interested they seem.

For Users

1. Sign up for the free Lite plan, or start a 14-day trial of a paid plan. No card needed.
2. Add the tracking script to your website.
3. Tell Leadfeeder what your ideal customer looks like.
4. Connect your CRM and set up alerts for high-fit visitors.
5. Have sales follow up with the companies that show real interest.

For Affiliates

1. Apply to Leadfeeder's Affiliate program. It's built for creators, newsletters, and communities, and it runs on PartnerStack.
2. Get your unique referral link once you're approved.
3. Share it in reviews, tutorials, comparisons, and B2B marketing content.
4. Earn a commission on referrals that convert to paying customers.

Leadfeeder also has separate partner tracks for agencies, resellers, and consultants who work with clients directly.

Leadfeeder Pricing

Leadfeeder prices its plans in euros. The price mostly depends on how many companies it identifies for you each month, and on the higher plans, how many credits you use for things like contact data.

Billing monthly costs more. Leadfeeder shows Discover at €113/month and Activate at €527/month on monthly billing, and says yearly billing saves 30%.

The free Lite plan is useful but limited. You see the last 100 identified companies a month, with only 7 days of visitor history.

Every paid plan comes with a 14-day Leadfeeder free trial, no card needed. If you don't upgrade, you drop back to the free plan.

Always check Leadfeeder's pricing page for current numbers, including the price for your traffic level and any US dollar pricing. Plans change.

Who Should Use Leadfeeder?

Users

Leadfeeder is a good fit if you:

• Sell to other businesses, not to consumers
• Get decent website traffic but few form fills
• Have a sales team that needs warmer leads
• Run an agency that wants to show clients which companies their marketing reaches

It's not a good fit for consumer brands. It identifies companies, so if your visitors are shoppers browsing from home, it won't help much.

Affiliates

It's a good fit if you:

• Write about B2B sales, lead generation, or marketing analytics
• Have an audience of founders, sales teams, or B2B marketers
• Like promoting tools with a real free plan, so readers can try before they buy

Pros and Cons of Leadfeeder

Pros

• Shows you real companies that visit your site, not just traffic numbers
• Free-forever Lite plan with unlimited users
• 14-day trial with no card
• Connects to your CRM and sends real-time alerts
• Prices are listed openly, plan by plan

Cons

• It identifies companies, not individual people
• Prices are in euros and climb fast as your traffic grows
• Contact data and ads only start on Activate, which is a big jump from Discover
• The name change from Dealfront back to Leadfeeder can confuse buyers
• For affiliates, the commission rate isn't published on the website

Leadfeeder vs Alternatives

If your readers want to go deeper on visitor identification, my RB2B review covers a tool that works at the person level instead of the company level.

And if they'd rather build lists and reach out first, my Apollo.io review covers one of the biggest B2B data tools out there.

Here's the short answer. If you sell to businesses and want to know which companies are quietly checking you out, Leadfeeder is a solid place to start.

How to Make Money with Leadfeeder as an Affiliate

Leadfeeder has a real Affiliate program for creators, newsletters, and communities. The catch is that the main numbers aren't posted publicly.

The Commission

Leadfeeder's partner page says affiliates earn a "commission on every referral that converts." It doesn't list the percentage, how long you get paid, the cookie length, or the payout schedule.

Here's what is confirmed:

• The program runs on PartnerStack
• There's no fee to join and no minimum commitment
• Applications are reviewed within two business days
• Agencies and consultants have their own partner tracks, including one that pays for as long as the client stays with Leadfeeder

So apply first, then check the exact rate, cookie, and payout terms inside your dashboard before you build a lot of content around it.

Content Angles That Work

1. Tutorials. "How to see which companies visit your website" is a question B2B marketers really search. Walk them through setting it up in Leadfeeder, step by step.

2. Comparisons. People shopping for visitor identification tools compare. Write Leadfeeder vs RB2B, or Leadfeeder vs Apollo. Those readers are close to buying.

3. The name change. Plenty of people still search for Dealfront. A clear "Dealfront is now Leadfeeder: what changed" post answers a real question and sends readers to the right place. Pair it with tools like the ones in my FullEnrich review and my Capsule CRM review to show a full lead workflow.

Keyword Ideas

• Leadfeeder review
• Leadfeeder pricing
• Leadfeeder alternatives
• Dealfront review
• Leadfeeder vs RB2B
• Website visitor identification software

Comparison and "best of" posts tend to convert well, because the reader is already deciding.

Common Questions About Leadfeeder

Is Leadfeeder the same as Dealfront?
Yes. The company says "Dealfront is now Leadfeeder. Same platform, same team, new name." Dealfront's website now redirects to Leadfeeder.

Does Leadfeeder have a free plan?
Yes. Lite is free forever, with unlimited users, 7 days of visitor history, and the last 100 identified companies a month.

Does Leadfeeder have a free trial?
Yes. Paid plans come with a 14-day trial, and no card is needed.

How much does Leadfeeder cost?
Billed yearly, Discover starts at €79 a month, Activate at €369, and Scale at €599. Enterprise is custom. The price goes up with the number of companies identified.

How much do Leadfeeder affiliates earn?
Leadfeeder doesn't publish its affiliate commission rate. It says affiliates earn a commission on every referral that converts. Check the exact terms in PartnerStack after you're approved.

Final Thoughts

Leadfeeder solves a real B2B problem. Most of your website visitors never raise their hand, and Leadfeeder shows you who they are at the company level.

Is it perfect? No. Prices climb with traffic, the jump to contact data is steep, and the affiliate rate isn't public.

But for B2B teams, it's an easy tool to explain and an easy one to try, thanks to the free plan and no-card trial. If your audience sells to businesses, it's worth a spot in your affiliate lineup.

Try Leadfeeder here.

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