Sender Review: How to Make Money as an Affiliate

Disclosure: some links in this post are affiliate links. If you buy through them, I may earn a commission at no extra cost to you.

What Is Sender?

Sender is an email and SMS marketing platform for small and growing businesses. You use it to build newsletters, set up automations, collect leads with forms and popups, and send text messages, all from one dashboard.

Its whole pitch is simple. Good email marketing, without the complicated setup or the high bill.

Sender says more than 180,000 businesses use it. That's their own number, but it tells you this isn't a brand-new tool.

Here's the simple version of what you get:

• A drag-and-drop email builder with ready-made templates
• Automation workflows and segmentation
• Free popups, signup forms, and landing pages
• SMS campaigns, with SMS automations on higher plans
• Transactional emails
• Integrations with Shopify, WooCommerce, WordPress, Zapier, and more
• A Free Forever plan for up to 2,500 subscribers and 15,000 emails a month

And Sender has a lifetime recurring affiliate program. That's the part we care about most.

How Does Sender Work?

Sender sits between you and your list. You collect subscribers with a form or popup, write an email or text, and send it to everyone or just to a segment. Automations handle the follow-up while you sleep.

For Users

1. Create a free account. New accounts get a 14-day trial of the Professional plan, no credit card needed.
2. Import your contacts or add a signup form to your site.
3. Pick a template and build your first email.
4. Set up a welcome automation.
5. Send, then check your reports and improve.

For Affiliates

1. Apply to the Sender affiliate program. Sender says applications are reviewed in 1–2 business days.
2. Grab your unique referral link from your partner dashboard.
3. Send traffic to it from your blog, YouTube channel, or email list.
4. Earn a recurring commission every month your referral stays a paying customer.

No complicated setup. That's the appeal on both sides.

Sender Pricing

Sender's big hook is its free plan. You can start for $0 and stay there until you outgrow it.

Paid plan prices scale with the size of your list, so the number you pay depends on how many subscribers you have. Sender also has a credits option if you'd rather pay as you go.

For SMS, Sender says US texts can cost as little as $0.015 per message, and the rate varies by country.

So the question is simple. How big is your list, and do you need SMS?

Always check Sender's pricing page for current numbers. Plans change.

Who Should Use Sender?

Businesses

Sender is a good fit if you:

• Are starting a list and want a real free plan
• Run a Shopify or WooCommerce store and want email plus SMS
• Want automations without paying for a big enterprise tool
• Are moving from another platform (Sender offers free migration on annual plans with 20,000+ subscribers)

Affiliates

It's a good fit if you:

• Write about email marketing, ecommerce, or small business tools
• Have an audience of beginners who are price-conscious
• Like promoting tools with a free plan (free signups are an easy first step)
• Want recurring income instead of one-time payouts

Pros and Cons of Sender

Pros

• Generous Free Forever plan
• Email and SMS in one tool
• Free forms, popups, and landing pages
• Unlimited automation and segmentation, even on the free plan
• Strong review scores on sites like Trustpilot, G2, and Capterra (per Sender)

Cons

• Sender branding on the free plan
• No SMS on the free plan, and SMS automations need Professional or higher
• Paid prices aren't simple to compare at a glance, because they depend on list size
• Fewer advanced features than bigger tools like ActiveCampaign

Sender vs Other Email Platforms

Want the deeper breakdowns? Read my Brevo review, my Kit review, and my ActiveCampaign review. I've also covered AWeber and GetResponse if you want more options.

Here's the short answer. If you want email and SMS on a small budget, with a free plan to start, Sender is hard to ignore.

How to Make Money with Sender as an Affiliate

Sender's affiliate program pays lifetime recurring commissions. You earn every month for as long as your referral stays a paying customer and you stay a partner.

Here's how the tiers work, according to Sender's affiliate page:

• Tier 1: 30% lifetime commission, up to 20 sales a month
• Growth: 35% lifetime commission plus a 10% discount code, for 20–49 sales a month two months in a row
• Elite: 40% lifetime commission plus a 20% discount code, for 50+ sales a month two months in a row

The cookie lasts 90 days. Payouts go out by direct deposit, PayPal, or Stripe, and commissions become withdrawable about two weeks after the end of the month of the sale. Sender doesn't list a minimum payout, so check their site when you join.

One rule to know: no bidding on Sender's brand name in paid ads. Stick to content.

1. Target People Choosing Their First Email Tool

Every new blogger, coach, and store owner needs an email list. Many of them search for a free option first. That's where Sender fits naturally.

2. Write Comparison and Alternative Posts

People searching "Mailchimp alternatives" or "Sender vs Brevo" are already deciding. Help them decide.

3. Teach Email and SMS for Online Stores

Ecommerce owners want abandoned cart emails and text messages. Show them how to set it up step by step.

And if you teach email marketing, deliverability is always part of the story. My InboxAlly review covers a tool that pairs well with that kind of content.

Content Ideas That Rank

• Sender review (this kind of post)
• Sender vs Brevo
• Sender vs Mailchimp
• Best free email marketing software
• Best Mailchimp alternatives
• Best email and SMS marketing tools for Shopify

Comparison and "best of" posts tend to convert well, because the reader is already deciding.

Common Questions About Sender

Is Sender legit?
Yes. It's an established email marketing platform that says more than 180,000 businesses use it.

Is Sender really free?
Yes. The Free Forever plan covers up to 2,500 subscribers and 15,000 emails a month, with Sender branding on your emails and forms.

Does Sender do SMS?
Yes, on paid plans. Standard includes SMS campaigns, and Professional adds SMS automations and free SMS credits.

How much does the Sender affiliate program pay?
30% lifetime recurring commission to start, rising to 35% or 40% as you bring in more sales each month.

How long is the Sender affiliate cookie?
90 days.

How do Sender affiliates get paid?
By direct deposit, PayPal, or Stripe, about two weeks after the end of the month the sale happened.

Final Thoughts

Sender isn't the fanciest email tool out there. It doesn't need to be.

It gives small businesses real email and SMS marketing, with a free plan to start and fair pricing as they grow.

That's an easy story to tell. And with lifetime recurring commissions, every good referral keeps paying.

Try Sender free here.

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