Shippo Review: How to Make Money as an Affiliate
Disclosure: some links in this post are affiliate links. If you buy through them, I may earn a commission at no extra cost to you.
What Is Shippo?
Shippo is shipping software for online stores. It helps you compare carrier rates, print labels, and track packages, all from one dashboard.
If you sell physical products, shipping is one of those jobs that quietly eats your time. Copying addresses. Checking which carrier is cheapest. Printing labels one by one. Shippo pulls all of that into one place.
It's not a small tool, either. Shippo says over 4.6 million customers rely on it and it handles more than 200 million shipments a year.
Here's the simple version of what you get:
- Discounted rates from USPS, UPS, FedEx, and DHL Express
- Access to 40+ carriers around the world
- Connections to stores like Shopify, WooCommerce, Wix, BigCommerce, Squarespace, Walmart, and Amazon
- Label printing, return labels, and package tracking
- Address checks so packages don't go to the wrong place
- Shipping automations and reporting
- A shipping API for developers who want to build it into their own apps
And yes, there's a free plan. That matters a lot when you're recommending it to beginners.
How Does Shippo Work?
Shippo sits between your store and the shipping carriers. Orders flow in from your store. You pick a rate, print a label, and Shippo sends tracking updates out to your customer.
For Sellers
- Create a free account.
- Connect your online store (Shopify, WooCommerce, and so on).
- Your orders show up in Shippo automatically.
- Compare rates across carriers and pick the one that fits.
- Print the label, stick it on the box, and ship.
- Shippo tracks the package and keeps your customer updated.
For Affiliates
- Apply to the Shippo affiliate program (it runs on PartnerStack).
- Once you're approved, grab your unique tracking link inside PartnerStack.
- Send traffic to it from your blog, YouTube channel, or email list.
- Earn a payout when someone you refer becomes a paying Pro plan user.
Simple. You help store owners save time on shipping, and you get paid for it.
Shippo Pricing
Shippo keeps pricing pretty straightforward. You pay for the plan, plus the postage itself (which is where the carrier discounts help).
| Plan | Monthly Cost | Labels per Month | Users |
|---|---|---|---|
| Starter | Free | Up to 30 | 1 |
| Pro | From $17/mo (billed annually) | Up to 10,000 (tiered) | 5+ |
| Premier | Contact sales | Unlimited | 15+ |
A few things to know. On the free Starter plan, Shippo charges a small fee per label if you use your own carrier account. Pro adds things like branded tracking pages, packing slips, pick lists, and chat and phone support. Premier adds a dedicated account manager.
So which one makes sense? If you're shipping a handful of orders a month, start on Shippo's free plan. Once you're shipping regularly, Pro is where most growing stores land.
Always check Shippo's pricing page for current numbers. Plans and label tiers change.
Who Should Use Shippo?
Sellers
Shippo is a good fit if you:
- Run a Shopify, WooCommerce, or other online store that ships physical products
- Want to compare carriers instead of sticking with one
- Are tired of copying and pasting addresses into carrier websites
- Ship internationally and want it handled in the same place
- Want to start without a monthly bill
Affiliates
It's a good fit if you:
- Write about ecommerce, Shopify, Etsy-style side businesses, or dropshipping
- Have an audience of small store owners
- Like promoting tools people can try for free
Pros and Cons of Shippo
Pros
- Free Starter plan to get going
- Discounted rates with the big US carriers
- 40+ carriers in one dashboard
- Connects to most popular store platforms
- Clean, beginner-friendly interface
- Strong API if a developer ever needs it
Cons
- The free plan caps you at 30 labels a month
- Free plan users only get email support
- Small extra fees (like using your own carrier account on Starter) can add up
- Not a full inventory or warehouse system. It's built for shipping.
- Pro pricing is tiered by label volume, so it takes a minute to figure out what you'll actually pay
Shippo vs Alternatives
| Feature | Shippo | ShipStation | Pirate Ship | Easyship |
|---|---|---|---|---|
| Free to start | Yes (Starter plan) | Free trial, then paid | Yes | Yes |
| Multiple carriers | Yes (40+) | Yes | USPS and UPS | Yes |
| Store integrations | Yes | Yes | Some | Yes |
| Best for | Growing stores and developers | Higher-volume order management | Very small US sellers | International shipping |
Here's the short answer. If you want one place to compare carriers, with a free plan to start and room to grow, Shippo is a solid pick. If you only ship a few USPS packages a month, a simpler free tool might be all you need.
Shipping is just one piece of running a store. If your readers sell products they don't make themselves, my Spocket review covers a popular dropshipping supplier app. And if they want print-on-demand products shipped for them, my Gelato review is worth a read.
How to Make Money with Shippo as an Affiliate
Shippo runs its affiliate program through PartnerStack. According to Shippo's affiliate page, you earn $60 for every new Pro plan user you refer.
That's a one-time payout per user, not a recurring percentage. Shippo's page doesn't list the cookie length or payout schedule, so check those inside PartnerStack once you're approved.
Here are a few angles that work well.
1. Shipping Tutorials for New Store Owners
Every new store owner hits the same wall. "How do I actually ship this?" Write simple how-to guides that walk them through it, and show Shippo as the tool that makes it easy.
2. Comparison Posts
People who search "Shippo vs ShipStation" are already close to choosing. Honest comparison posts tend to convert well, because the reader just needs help deciding.
3. Ecommerce Tool Stacks
Write "tools I'd use to run a small online store" posts. Shippo fits next to tools like the post-purchase upsell app in my AfterSell review, the SMS marketing tool in my Postscript review, and the referral app in my ReferralCandy review.
Keyword Ideas That Rank
- Shippo review (this kind of post)
- Shippo vs ShipStation
- Shippo vs Pirate Ship
- Best shipping software for Shopify
- Cheapest way to ship packages for a small business
- How to print shipping labels at home
New to PartnerStack? My PartnerStack review explains how the network works and how to get approved for programs like this one.
Common Questions About Shippo
Is Shippo legit?
Yes. It's a well-established shipping platform that says it serves over 4.6 million customers and handles 200 million+ shipments a year.
Is Shippo free?
There's a free Starter plan for up to 30 labels a month. You still pay for postage, and a few small extra fees can apply.
Which carriers does Shippo support?
USPS, UPS, FedEx, and DHL Express, plus 40+ carriers worldwide like Canada Post and Royal Mail.
Does Shippo work with Shopify?
Yes. It also connects with WooCommerce, Wix, BigCommerce, Squarespace, Walmart, Amazon, and more.
How much do Shippo affiliates earn?
Shippo's affiliate page says $60 for every new Pro plan user you refer. Check PartnerStack for the full terms.
Final Thoughts
Shippo isn't exciting. Shipping software rarely is.
But it solves a real, everyday headache for anyone who sells physical products. And it lets people start for free, which makes it easy to recommend.
If your audience runs online stores, Shippo is a natural fit. Help them ship faster, and you get paid for it.
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