Bókun Review: How to Make Money as an Affiliate

Disclosure: some links in this post are affiliate links. If you buy through them, I may earn a commission at no extra cost to you.

What Is Bókun?

Bókun is booking software for tour and activity businesses. Think walking tours, boat trips, attractions, rentals, shuttles and adventure companies. If people book a time slot to do something fun, Bókun is built for that business.

It's also a Tripadvisor company. Bókun and Viator (Tripadvisor's tours marketplace) sit under the same roof, and that connection shapes a lot of what makes Bókun different.

Why does that matter? Because a tour operator's biggest headache is selling the same spots on lots of websites at once without double booking. Bókun keeps availability in sync across all those channels for you.

Here's what you get:

• Booking management with automatic availability sync across your sales channels
• Online booking through a booking widget or a simple website builder, no coding needed
• A channel manager that connects you to online travel agencies
• The Bókun Marketplace, which the site says connects you with 2,600+ resellers, including 70+ global OTAs
• A Viator integration that lets you import Viator products with a click
• Payments and extras like payment links, gift cards, add-ons at checkout and point of sale on paid plans
• Resource management for guides, equipment and inventory
• Automated guest emails so customers get the details they need

How Does Bókun Work?

For Users

1. Start a 14-day free trial from the Bókun website. The site says no credit card is needed.
2. Add your tours or activities, set your schedules, prices and capacity.
3. Put the booking widget on your website so customers can book directly.
4. Connect your sales channels, like Viator and other resellers, from one dashboard.
5. Bókun keeps availability up to date everywhere, so you stop selling the same seat twice.

For Affiliates

1. Apply to the Bókun offer on PartnerStack.
2. Once approved, grab your referral link from your partner dashboard.
3. Write helpful content for tour operators and activity businesses.
4. Readers click your link, try Bókun and sign up for a paid plan.
5. You earn a commission under the program's terms.

Bókun Pricing

Bókun uses a mix of a monthly fee and a small booking fee on applicable online bookings. Here's how the plans looked when I checked:

A few details worth knowing. Offline bookings carry no Bókun fee on any plan, and Viator bookings carry no Bókun fee on the paid plans. The site also says you can pass the booking fee on to your guests, and there's no lock-in contract. The Channel Manager is priced separately on request.

Prices can change. Check the Bókun pricing page for current numbers before you buy.

Who Should Use Bókun?

Bókun is a good fit if you are:

• A tour or activity operator who sells on Viator and other booking sites
• An attraction or rental business tired of juggling availability by hand
• A reseller or travel agent who wants access to lots of bookable products
• A destination or tourism board promoting local experiences

Who shouldn't use it? If you run one-off events and sell tickets, a ticketing tool is usually simpler. And if you never sell through online travel agencies, you may not need all the channel features you'd be paying for.

Pros and Cons of Bókun

Pros

• Built only for tours and activities, so the features match how those businesses actually sell
• Tight Viator connection, since both are Tripadvisor companies
• Large reseller marketplace to help operators find new sales channels
• Free plan and a 14-day free trial with no credit card
• No lock-in contract

Cons

• Booking fees on top of the monthly price add up as you grow
• The jump from Plus ($149) to Premium ($499) is big
• Channel Manager pricing isn't published, so you have to ask
• Lots of features means a learning curve for a brand new operator

Bókun vs Alternatives

The simple version: if you run recurring tours and sell on Viator and other OTAs, Bókun is built for you. If you sell tickets to events, a ticketing tool like Ticket Tailor is the easier pick.

How to Make Money with Bókun as an Affiliate

The Bókun offer is listed on PartnerStack, and terms are shared after you're approved. The Bókun website doesn't publish an affiliate commission rate or cookie length, so I won't guess at numbers here. Check the terms inside your partner dashboard once you're in.

Bókun also runs a customer referral program, where existing users can earn Bókun account credit for inviting other operators. That's for customers, not content creators, so the PartnerStack offer is the one to apply for.

New to PartnerStack? My PartnerStack review walks you through how the network works.

Angle 1: "Best booking software for tour operators"

Tour operators search for this when they outgrow spreadsheets and email bookings. A clear comparison post, with honest notes on fees, can do well here.

Angle 2: How to sell your tours on Viator

Plenty of new operators want to get on Viator but don't know where to start. Since Bókun connects directly to Viator, a step-by-step guide makes a natural place to recommend it.

Angle 3: Running a tour business the simple way

Write about the whole stack: a website, booking software, payments and bookkeeping. You can mention Bókun for bookings, then point readers to tools like a website builder from my Webflow review and accounting software from my QuickBooks review. Operators who take international bookings may also like my Airwallex review for handling multiple currencies.

Keyword ideas that are worth targeting:

• bokun review
• bokun pricing
• bokun vs fareharbor
• bokun viator integration
• tour booking software
• booking software for activity businesses

Low competition, high intent. Simple content, done well, can rank here.

Common Questions About Bókun

Who owns Bókun?

Bókun is a Tripadvisor company, the same family as Viator.

Is there a free version of Bókun?

Yes. There's a free plan for one user with basic booking management and manual bookings. Paid plans start at $49 a month.

Does Bókun charge booking fees?

On paid plans, yes. The fee ranges from 1.5% to 1% on applicable bookings depending on the plan. Offline bookings have no Bókun fee, and Viator bookings have no Bókun fee on paid plans.

Is there a free trial?

Yes. The site offers a 14-day free trial with no credit card required.

Can I cancel anytime?

The pricing page says there's no lock-in and you can cancel anytime.

Final Thoughts

Bókun does one job and does it well. It helps tour and activity businesses sell their spots in lots of places without the mess of double bookings.

For affiliates, that's a clear audience with a real problem. Tour operators search for help when they're ready to buy, and helpful content can meet them right there. Start with one solid review and one Viator guide, and build from there.

Check out Bókun here.

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