doola Review: How to Make Money as an Affiliate
Disclosure: some links in this post are affiliate links. If you buy through them, I may earn a commission at no extra cost to you.
What Is doola?
doola is a service that helps founders start and run a US business. It forms your LLC or C-Corp, gets your EIN (your business tax ID), and helps you stay compliant with taxes and bookkeeping after that.
Here's what makes it different. doola is built for founders from anywhere in the world. You don't need to live in the US, and you don't need a Social Security number. That opens the US market to a huge group of online sellers, freelancers, and startup founders.
Here's what you get:
- Business formation: LLC or C-Corp filing, EIN, operating agreement, and registered agent
- US business address for your company mail
- Banking guidance for applying for a US business account through its partner Mercury
- Tax filing: federal and state filings, deadline tracking, and 1:1 time with tax professionals on higher plans
- Bookkeeping: transaction tracking, reconciliation, and reports, with an optional dedicated bookkeeper
- Analytics for sales, margins, and ad spend, with Shopify and Amazon integrations
- AI Co-Founder, an assistant that answers questions using your business data
If you're a founder outside the US who wants a US company, doola is built for exactly that.
How Does doola Work?
For Users
- Pick your plan and the state you want to form in.
- Answer a few questions about your business and owners.
- doola files your LLC or C-Corp. The site says this takes 1 to 2 business days for the filing.
- Get your EIN and US business address.
- Apply for a US business bank account with the guidance provided.
- On higher plans, doola handles bookkeeping and tax filings so you stay compliant each year.
For Affiliates
- Go to doola's affiliate page and request a partner call. "Affiliate" is one of the partnership types on the form.
- Talk to the partnerships team and get your referral link and terms.
- Create helpful content for founders who want a US company.
- Readers click your link and sign up.
- You earn a commission on the first subscription sold.
doola doesn't publish its commission amount, cookie length, or payout terms. You get those from the partnerships team when you apply.
doola Pricing
doola's main plans are billed yearly. State filing fees are extra and vary by state.
| Plan | Price | What's Included | Best For |
|---|---|---|---|
| Starter | $297/yr + state fees | LLC or C-Corp formation, EIN, registered agent, US address, banking guidance | Founders who just need the company set up |
| Pulse | $300/yr | Automated bookkeeping to track payouts and expenses (30-day trial) | Founders who want simple bookkeeping |
| Tax and Compliance | $1,999/yr + state fees | Starter plus federal and state tax filing and a 1:1 tax consultation | Founders who want taxes handled |
| Business-in-a-Box | $2,999/yr + state fees | Tax and Compliance plus a dedicated bookkeeper and monthly financials | Founders who want everything done for them |
There's no free plan. The only trial listed is the 30-day trial on Pulse. doola also offers a free consultation, and a formation guarantee: if there's a formation error caused by their service, they refund that portion.
Prices change. Check doola's own pricing page for current numbers before you buy or write about it.
Who Should Use doola?
Users
doola is a strong fit for non-US founders who want a US LLC or C-Corp. Think online store owners, Amazon and Shopify sellers, SaaS founders, freelancers, and agencies that sell to US clients.
If you live in the US and only need a simple LLC, you have plenty of cheaper options. doola earns its price when you need help with the whole picture: formation, banking, bookkeeping, and US taxes from abroad.
Affiliates
doola fits affiliates who write about starting an online business, ecommerce, freelancing, digital nomad life, or international entrepreneurship. If your readers live outside the US and sell online, this is a natural tool to recommend.
Pros and Cons of doola
Pros
- Built for founders outside the US, with no SSN or US residency needed
- Formation, taxes, and bookkeeping in one place
- Free consultation before you pay
- Formation guarantee for errors caused by their service
- Integrations with Shopify and Amazon for sellers
Cons
- State fees are extra, so the real cost depends on your state
- Tax and bookkeeping plans are a big jump in price from Starter
- No free plan, and only one plan with a trial
- The banking account comes through Mercury, a fintech partner, not doola itself
- Affiliate terms aren't published, and the commission appears to be on the first subscription only
doola vs Alternatives
doola isn't the only way to form a US company. Here's how it compares to a few well-known options.
| Tool | Main Focus | Best For |
|---|---|---|
| doola | US formation plus ongoing tax and bookkeeping | Non-US founders who want everything handled |
| Stripe Atlas | Company formation tied to Stripe's payments platform | Startups already planning to use Stripe |
| LegalZoom | Broad online legal services, including formation | US residents who want legal documents too |
| ZenBusiness | Business formation and compliance for small businesses | US small business owners |
Once the company is set up, founders need to get paid. If you sell internationally, my Airwallex review covers global business accounts, and my Lemon Squeezy review covers selling software and digital products worldwide.
How to Make Money with doola as an Affiliate
Here's what makes doola interesting. Starting a company is a big decision. People research it carefully, and they search with clear intent. That makes it great content for affiliates.
- Commission: Paid on every first subscription sold. The amount isn't published, so check their site and confirm with the partnerships team
- Duration: The page only mentions the first subscription, so don't count on recurring renewals
- Cookie and payout: Not published. Ask when you apply
- How to join: Book a partner call and choose "Affiliate" as the partnership type
Angle 1: "How to Form a US LLC as a Non-Resident"
This is the core search. People outside the US want a step-by-step answer. Write a calm, clear guide: why a US company helps, which state to pick, what an EIN is, and how banking works. Show doola as the done-for-you option.
Angle 2: Guides for Online Sellers
Ecommerce sellers often need a US company to sell on US marketplaces. Write for them. Pair doola with tools your readers already use, like the ones in my Jungle Scout review for Amazon sellers or my Payhip review for digital product creators.
Angle 3: Comparisons
"doola vs Stripe Atlas" and "doola vs LegalZoom" are buyer-intent searches. Be fair. doola isn't the cheapest choice for a US resident, and honest content says so.
Content Ideas That Rank
- doola review
- doola pricing
- doola vs Stripe Atlas
- How to start a US LLC as a non-resident
- Best state to form an LLC for non-residents
- Wyoming LLC vs Delaware LLC
- How to get an EIN without an SSN
Common Questions About doola
Do I need to live in the US to use doola?
No. doola is built for founders anywhere, and it says no US residency or SSN is required.
How much does doola cost?
Starter is $297 a year plus state fees at the time of writing. Plans with tax filing and bookkeeping cost more. Check their pricing page for current numbers.
Does doola open a bank account for me?
doola guides you through applying for a US business account with Mercury, a fintech partner. Approval is up to Mercury.
Is there a free trial?
There's no free plan. The Pulse bookkeeping plan has a 30-day trial, and you can book a free consultation.
How much does the doola affiliate program pay?
doola pays a commission on the first subscription sold, but doesn't publish the amount. Confirm the terms with their partnerships team.
Final Thoughts
doola solves a real problem. For founders outside the US, setting up and running a US company is confusing. doola makes it simpler, and it stays with you for taxes and bookkeeping after the company is formed.
For affiliates, the audience is global and the intent is high. Write the guides people are already searching for. Answer their questions honestly. Then show them the tool that does the hard parts.
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